Exam 16: Using Social Media to Connect With Consumers

If a clothing store is hoping to let customers know of its competitive prices on jeans,a useful smartphone app to spread this information is

All of the following are the four more widely social media networks discussed in the text EXCEPT:

Cost per click is a measure in which

The social network primarily used for professional networking and job searching is

In thinking about starting an ad campaign on Facebook,a brand manager considers

What are "apps," and what significance do they have with respect to convergence?

-According to Figure 16-4 above,Facebook had slightly over __________ unique U.S.visitors per month by May 2012.

What is the challenge presented to brand managers by social media advertising?

Marketers are increasingly using social media to reach college-age students in the U.S.because

Computer-based networks that trigger actions by sensing changes in the real or digital world are known as

Frequently used Facebook measures include __________ (the number of people who have opted in to a brand's messages at a given time)and __________ (if someone visits five times in one day,he or she is counted once).

Within the context of social media,an "evangelist" is an online user who

In classifying social media,the degree of acoustic,visual,and personal contact between two communication partners is referred to as __________,whereas the degree to which a person's thoughts,feelings,likes,and dislikes are made public is referred to as __________.

-Based on the social media identified in Figure 16-1 above,a site that has elaborate visuals,graphics,and animation but where the users disclose very little personal information about themselves or their feelings would most likely be located in which cell of the chart?

The performance measure of average Page views per visitor is the number of

A website whose content is created and edited by the ongoing collaboration of end users is known as a(n)

In terms of performance measures important to marketing managers,unique visitors are

A Facebook Page contains all of the following elements that are of interest to brand managers

What is the best way a brand manager might deal with "key influencers" during a social media attack on a brand?

The click-through rate is