Exam 1: Creating Customer Relationships and Value Through Marketing

Identify the six prelaunch issues that 3M and David Windorski needed to address before the Post-it Flag Highlighter could be manufactured and marketed.

Many market-oriented,older manufacturing organizations have experienced four distinct stages in the life of their firms.Beginning with the 1860s,list and define each of the four eras of U.S.business history.

A need refers to

An inventor designs a scissors that has interchangeable blades that allow the user to switch from straight cuts to decorative cuts.Identify two possible target markets and justify your answer.

Why are you,as a student,already somewhat of a marketing expert before taking this course? Provide a specific example from your own personal experience and relate it to something you just "formally" learned about marketing.

Michelin's __________ can be summed up as "providing safety-conscious parents greater security in tires at a premium price."

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color,reducing both food and plastic waste.This is an example of creating __________ utility in the case-ready meat category.

Which of the following would a marketer use as a synonym for controllable marketing mix factors?

Publix Supermarkets and The Little Clinic signed an exclusive agreement,placing small walk-in health clinics inside selected stores.Publix customers can have simple medical needs addressed in a convenient and familiar environment seven days a week and pick up their prescriptions from the pharmacy without leaving the store.This is an example of

If you wanted a new pair of shoes during the Civil War,you traced the outline of your foot on a piece of paper and gave it to a shoemaker.There was no distinction between the right and left foot because you wanted your shoes as quickly as possible,and the shoemaker knew that you would buy them even if they just "sort of" fit.This is an example of a transaction that would have occurred during the __________ era in U.S.business history.

Define needs and wants.Can marketing shape a person's wants? Explain your answer.

The people who use the products and services purchased for a household are called

What utility does UPS provide when it delivers new DVD releases to Best Buy stores before the Tuesday national release day?

While working at 3M,David Windorski and his team observed and questioned students about how they read textbooks,take notes,and prepare for exams to

An organization's stockholders,its suppliers,its employees,its customers,and society at large all share what in common with regard to an organization?

A marketing program refers to

The purpose of the introduction of 3M Post-it Flag Highlighters was to

The idea that individuals and organizations are accountable to a larger society is known as

The trade of things of value between buyer and seller so that each is better off after the trade is referred to as __________.

When a company places an ad on Google,the action is part of the __________ element of the marketing mix.