Exam 1: Creating Customer Relationships and Value Through Marketing

Ultimate consumers refer to

You change the oil in your car yourself and dump the used oil down the sewer drain that ultimately flows into the local river.Oil manufacturers know this in not an isolated occurrence,so should they be concerned?

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread machines.The mixes are sold in 2-pound canisters for $14.99 plus postage.The products are only available through the mail.People learn about the product through word-of-mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin where she lives.This is a description of the company's

In U.S.business history,the marketing concept era began in __________.

Which of the following terms best describes the marketing concept era?

What are the two key objectives of marketing? Define "exchange" and explain how it supports these objectives.

Effective marketing benefits society because it

Customer relationship management (CRM)is most closely related to the __________ era in U.S.business history.

The United States Army recently has been both praised and criticized for its use of a popular video game,America's Army,which is designed to reach potential recruits.The game's creator,Colonel Casey Wardynski,wanted to provide a sense of the training and teamwork one could find in the military environment.The game is designed for "boys 14 years or older," which represent the Army's __________.

An organization that focuses its efforts on: (1)continuously collecting information about customers' needs; (2)sharing this information across departments; and (3)using it to create customer value is said to have a

An organization with a market orientation

Which of the following organizations engage in marketing?

Organizational buyers are described as

A factor that might doom a product in the marketplace is referred to as a(n)__________.

Which of the following is an example of time utility?

The combined American Marketing Association's 2004 and 2007 definitions of marketing used in the textbook define marketing as

3M's Post-it Flag Highlighter and Pen marketing program was designed for what primary objective?

A church put advertisements in its weekly bulletins to encourage its members to participate in the services by telling a brief,positive story about how fellow members have helped them during times of need.Jack volunteered and shared his story during a service.Afterwards,he felt joyous.Was this an exchange in a marketing sense?

The element of the marketing mix demonstrated when an art gallery suggests a $2.00 donation at the door is __________.

Relationship marketing refers to