Exam 5: Consumer Markets and Buyer Behavior

George is buying his first house. He has spent a month looking at houses and comparing attributes such as price and location. He has contacted several real estate agents to look at different types of houses. George is most likely exhibiting ________.

Donna wants to buy a new coat. During the ________ stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winterwear clothing. She will also go through newspapers and magazines to look out for offers and sales on coats.

Family is one of the ________ factors that influence consumer behavior.

Marketing stimuli include which of the following?

James has decided to buy a new vehicle. His brother John has recently purchased a new truck and recommends the same model to James. James finally decides to buy the same truck. Which of the following sources of information has most likely influenced James' purchase decision?

Which of the following is one of the other stimuli present in a buyer's environment apart from a marketing stimuli?

A particular automobile company works to keep its customers happy after each sale, aiming to delight each one of them in order to increase their customer lifetime value. Which of the following steps of the buyer decision process does the company exemplify?

Facebook and Second Life are both examples of ________.

In the context of product characteristics that influence the rate of adoption, ________ refers to the degree to which the innovation fits the values and experiences of potential consumers.

Cameron loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the first to own the latest electronic gadgets. He loves trying out new products before others. Cameron most likely belongs to the ________ adopter group.

________ describes changes in an individual's behavior arising from experience.

Although more price-conscious than other population segments, ________ consumers tend to be strongly motivated by quality and selection, and give importance to brands.

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand?

People's distinct individual personalities influences their buying behavior. Personality is usually described in terms of traits. What are these traits, and how do they affect the way people purchase items? Give at least one example.

Which of the following product characteristics refers to the degree to which the innovation appears superior to existing products?

Many subcultures make up important market segments. Examples of three such important subculture groups include Hispanic Americans, African Americans, and Asian Americans. Describe the general shopping-related characteristics of each of these groups.

________ consumers are one of the fastest-growing U.S. population subsegments and are expected to surge to nearly one third of the total U.S. population by 2060.

Why should marketers set up systems that encourage customers to complain about products?

Maslow's theory is that ________ can be arranged in a hierarchy.