Exam 20: Sustainable Marketing: Social Responsibility and Ethics

A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the ________ in 1938.

Marketers are most effective when they appeal to ________ rather than when they ________.

Explain how marketers and marketing critics disagree about the psychological value of advertising.

Which of the following is being followed as a guiding principle by a company that produces and heavily markets cigarettes, with many promotions aimed at young (although legal age) nonsmokers?

Explain how a firm benefits from using sense-of-mission marketing.

One look at a Pedigree ad or a visit to the Pedigree.com Web site confirms that the people behind the Pedigree Brand really do believe the "We're for dogs" mission. Associates are even encouraged to take their dogs to work. To further fulfill the "We're for dogs" brand promise, the company created the Pedigree Foundation, which along with the Pedigree Adoption Drive campaign, has raised millions of dollars for helping "shelter dogs" find good homes. This information indicates that Pedigree is practicing ________.

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Proposals related to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

When major chain retailers avoid placing stores in disadvantaged neighborhoods, they are likely to be accused of the discriminatory practice of ________.

The two major citizen movements to keep businesses in line are environmentalism and ________.

Refer to the scenario below to answer the following question(s). Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -Sense-of-mission marketing means that the company should define its mission in broad social terms rather than narrow product terms.

Though marketers may make long-term gains with high-pressure selling tactics, this approach can do serious damage to short-term customer relationships.

How are acquisitions good for society?

It is most accurate to say that the recession of 2008/2009 has resulted in ________.

Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. To help them handle such situations, Monica and other managers should create broad guidelines that everyone in the organization must follow. Which of the following terms best describes these guidelines?

Karl Harris, a marketing critic, is concerned about the pervasiveness of marketing. He points out that advertising messages are everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________.

Critics charge that a company's marketing practices can harm other companies and reduce competition. One of the problems critics identified is ________.

The ________ concept is specifically focused on the future welfare of consumers.

What are the two levels in the sustainability portfolio that deal with "beyond greening" activities that tend to pay off in the longer term?

Which of the following is one of the social costs associated with cars?