Exam 13: Retailing and Wholesaling

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The early ________ cut expenses by offering few services and operating in warehouse-like facilities in low-rent, heavily traveled districts.

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C

How do merchant wholesalers and agents/brokers differ?

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Merchant wholesalers "take title to" (or own) what they sell; agents/brokers merely serve as liaisons, bringing buyers and sellers together.

In-store demonstrations, displays, sales, and loyalty programs are examples of ________.

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B

In a retailer cooperative, independent retailers band together to set up a jointly owned, central wholesale operation and conduct joint merchandising and promotion efforts.

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Department stores carry narrow product lines with deep assortments within those lines.

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________ are the largest group of wholesalers. They include two broad types: full-service wholesalers and limited-service wholesalers.

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Carey David's wholesale company helps retailers train salesclerks, improve store layouts and displays, and set up inventory control systems. According to this information, which of the following wholesaler's channel functions does Carey David provide?

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How can discount stores sell merchandise at lower prices?

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Which type of retailer is most likely to require its employees to focus most on assisting customers as they shop?

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With their size and buying power, ________ can offer better merchandise selections, good service, and strong price savings to consumers.

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As a result of the great success of corporate chains, many independent stores choose to band together in either a voluntary chain or a(n) ________.

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Big and Tall Men's Shop carries men's clothing in larger sizes; this allows the store to ________ other stores.

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Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services?

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Refer to the scenario below to answer the following question(s). In the 1970s, Shipshewana was only a small town with a hardware store, a grain mill, a shoe store, a small restaurant, and a grocery store. Over the next two decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who were intrigued by the lifestyle of Shipshewana's largest population-the Amish. Ben and Mary Miller, having grown up within the Amish faith, decided to capitalize on their town's popularity and their woodworking skills. Their shop, Indiana Wood, began with a small display of handmade hickory rocking chairs, Ben Miller's specialty. But within a few months, the display at Indiana Wood included picnic tables, flower boxes, and small handmade novelty items. No other shop offers the same variety. Mary Miller decorated the shop's display room with authentic Amish décor and eventually hired three Amish friends to sew and embroider napkins and other textiles as customers had requested such items. In addition, two women from the Amish community sought permission from the Millers to display home-baked pastries and jellies on Tuesdays and Wednesdays, when Shipshewana attracts swarms of visitors to its flea market on the south edge of town. The Millers also hired four more people to help customers throughout the purchasing process and to provide the required product-related information to the customers. "Shipshewana is full of specialty shops," Mary Miller stated. "People don't come here to buy things made in China or Taiwan. They want real, Amish-made goods." -Retailers first must position themselves in a market and then decide how they will define the target customers in these markets.

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Superstores are much larger than regular supermarkets and offer a large assortment of routinely purchased food products, nonfood items, and services.

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How have shopping centers changed in the past few decades?

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Many retailers are now experimenting with limited-time shops that allow them to promote their brands to seasonal shoppers and create buzz in busy areas. Which of the following terms best represents such shops?

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Tony Pool Chemical Co. purchased 144 buckets of chlorine tablets over the Internet from Chemical Inc. Then Chemical Inc. placed the order with the manufacturer, and the manufacturer then transported the tablets directly to the Tony Pool store. In this case, Chemical Inc. is an example of a ________.

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Green retailing yields both top- and bottom-line benefits.

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A ________ generally contains between 5 and 15 stores. It is close and convenient for consumers, usually contains a supermarket, perhaps a discount store, and several service stores such as a dry cleaner, a drugstore, and a hardware store.

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