Question 1

Imagine that you are conducting a survey. What are three things that you could do to maximize the response rate?

Accepted Answer

Keep the survey questionnaire brief, offer an incentive, conduct an in-person survey, and follow up with nonrespondents.

Question 2

In the BRUSO model, the "O" stands for which of the following?

Accepted Answer

A)  obvious 
B)  objective 
C)  oriented 
D)  obligatory 
A)  obvious 
B)  objective 
C)  oriented 
D)  obligatory B

Question 3

Open-ended items are generally easier to write than closed-ended items.

Accepted Answer

A) True 
 B)False  True

Question 4

Closed-ended items provide a set of response options for respondents to choose from.

Accepted Answer

A) True 
 B)False

Question 5

A survey research randomly samples 500 white Americans and 500 black Americans. Which approach has the researcher used?

Accepted Answer

A)  stratified random sampling 
B)  cluster sampling 
C)  nonprobability sampling 
D)  simple random sampling 
A)  stratified random sampling 
B)  cluster sampling 
C)  nonprobability sampling 
D)  simple random sampling

Question 6

Participants in survey research are often called _____.

Accepted Answer

A)  clients 
B)  the "public" 
C)  subjects 
D)  respondents 
A)  clients 
B)  the "public" 
C)  subjects 
D)  respondents

Question 7

Surveys cannot be experiments.

Accepted Answer

A) True 
 B)False

Question 8

What are the two main characteristics of survey research?

Accepted Answer

A)  large random samples and self-report measures 
B)  self-report measures and face-to-face interviews 
C)  face-to-face interviews and statistical analysis 
D)  statistical analysis and large random samples 
A)  large random samples and self-report measures 
B)  self-report measures and face-to-face interviews 
C)  face-to-face interviews and statistical analysis 
D)  statistical analysis and large random samples

Question 9

True surveys must be conducted in person.

Accepted Answer

A) True 
 B)False

Question 10

Most research in psychology is conducted using probability sampling.

Accepted Answer

A) True 
 B)False

Question 11

Survey researchers are more likely than other researchers in psychology to use probability sampling.

Accepted Answer

A) True 
 B)False

Question 12

"Is there anything else you would like to tell us about?" is an example of an open-ended item.

Accepted Answer

A) True 
 B)False

Question 13

BRUSO is a model for writing effective questionnaire items.

Accepted Answer

A) True 
 B)False

Question 14

Survey questionnaires should begin with demographic items.

Accepted Answer

A) True 
 B)False

Question 15

Researchers are most likely to use open-ended items under which of the following conditions?

Accepted Answer

A)  They have a specific construct that they want to measure. 
B)  They do not have preconceived ideas about how people will respond. 
C)  They want their data to be quick and easy to analyze. 
D)  They are conducting their survey over the Internet. 
A)  They have a specific construct that they want to measure. 
B)  They do not have preconceived ideas about how people will respond. 
C)  They want their data to be quick and easy to analyze. 
D)  They are conducting their survey over the Internet.

Question 16

What is the most common number of response options on a rating scale?

Accepted Answer

A)  two 
B)  three 
C)  five to seven 
D)  ten to twenty 
A)  two 
B)  three 
C)  five to seven 
D)  ten to twenty

Question 17

Mail surveys typically have the lowest response rates.

Accepted Answer

A) True 
 B)False

Question 18

What are the two main functions of the introduction to a survey questionnaire?

Accepted Answer

A)  to encourage participation and establish informed consent 
B)  to establish the legitimacy of the survey and put respondents at ease 
C)  to inform the respondents of their rights and protect the researcher from lawsuits 
D)  to hide the true purpose of the survey and to establish rapport with respondents 
A)  to encourage participation and establish informed consent 
B)  to establish the legitimacy of the survey and put respondents at ease 
C)  to inform the respondents of their rights and protect the researcher from lawsuits 
D)  to hide the true purpose of the survey and to establish rapport with respondents

Question 19

The National Comorbidity Survey involved giving mental health interviews to thousands of respondents.

Accepted Answer

A) True 
 B)False

Question 20

The National Comorbidity Survey has told us which of the following?

Accepted Answer

A)  About 2.3% of the American population suffers from obsessive-compulsive disorder at some point in their lives. 
B)  A low-fat diet is the best way to prevent heart disease. 
C)  People's attitudes toward death have changed dramatically since the middle of the twentieth century. 
D)  The most common causes of death are heart disease, cancer, and lung disease. 
A)  About 2.3% of the American population suffers from obsessive-compulsive disorder at some point in their lives. 
B)  A low-fat diet is the best way to prevent heart disease. 
C)  People's attitudes toward death have changed dramatically since the middle of the twentieth century. 
D)  The most common causes of death are heart disease, cancer, and lung disease.

Imagine that you are conducting a survey. What are three things that you could do to maximize the response rate?

In the BRUSO model, the "O" stands for which of the following?

Open-ended items are generally easier to write than closed-ended items.

Closed-ended items provide a set of response options for respondents to choose from.

A survey research randomly samples 500 white Americans and 500 black Americans. Which approach has the researcher used?

Participants in survey research are often called _____.

Surveys cannot be experiments.

What are the two main characteristics of survey research?

True surveys must be conducted in person.

Most research in psychology is conducted using probability sampling.

Survey researchers are more likely than other researchers in psychology to use probability sampling.

"Is there anything else you would like to tell us about?" is an example of an open-ended item.

BRUSO is a model for writing effective questionnaire items.

Survey questionnaires should begin with demographic items.

Researchers are most likely to use open-ended items under which of the following conditions?

What is the most common number of response options on a rating scale?

Mail surveys typically have the lowest response rates.

What are the two main functions of the introduction to a survey questionnaire?

The National Comorbidity Survey involved giving mental health interviews to thousands of respondents.

The National Comorbidity Survey has told us which of the following?

The Science of Psychology

Getting Started in Research

Research Ethics

Theory in Psychology

Psychological Measurement

Experimental Research

Nonexperimental Research

Complex Research Designs

Single-Subject Research

Presenting Your Research

Descriptive Statistics

Inferential Statistics

Filters

Exam 9: Survey Research

Imagine that you are conducting a survey. What are three things that you could do to maximize the response rate?

In the BRUSO model, the "O" stands for which of the following?

Open-ended items are generally easier to write than closed-ended items.

Closed-ended items provide a set of response options for respondents to choose from.

A survey research randomly samples 500 white Americans and 500 black Americans. Which approach has the researcher used?

Participants in survey research are often called _____.

Surveys cannot be experiments.

What are the two main characteristics of survey research?

True surveys must be conducted in person.

Most research in psychology is conducted using probability sampling.

Survey researchers are more likely than other researchers in psychology to use probability sampling.

"Is there anything else you would like to tell us about?" is an example of an open-ended item.

BRUSO is a model for writing effective questionnaire items.

Survey questionnaires should begin with demographic items.

Researchers are most likely to use open-ended items under which of the following conditions?

What is the most common number of response options on a rating scale?

Mail surveys typically have the lowest response rates.

What are the two main functions of the introduction to a survey questionnaire?

The National Comorbidity Survey involved giving mental health interviews to thousands of respondents.

The National Comorbidity Survey has told us which of the following?

The Science of Psychology

Getting Started in Research

Research Ethics

Theory in Psychology

Psychological Measurement

Experimental Research

Nonexperimental Research

Complex Research Designs

Single-Subject Research

Presenting Your Research

Descriptive Statistics

Inferential Statistics

Filters