Exam 3: Getting Started

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Based on William A. Sahlman's suggestions, which of the following is a question about competitors that should be answered by the business plan?

(Multiple Choice)
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SWOT analysis provides a concise overview of a firm's strategic situation.

(True/False)
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An economic trend is characterized by which of the following?

(Multiple Choice)
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The quote "Good artists borrow; great artists steal" is attributed to

(Multiple Choice)
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Which of the following is one of the seven sources of opportunities in the environment recognized by Peter Drucker?

(Multiple Choice)
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Containers Etc. manufactures household containers. In contrast to traditional market designs, all of Containers Etc.'s products are microwaveable and child-proof and come in an assortment of 35 colors. Accordingly, Containers Etc. is pursuing a _____ strategy.

(Multiple Choice)
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Lease Trader.com, a website that Sergio Stiberman founded after discovering how expensive it was to end a car lease early is an example of

(Multiple Choice)
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The bargaining power of suppliers is encouraging for small businesses attempting to enter an industry.

(True/False)
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According to Peter Drucker, the means by which the entrepreneur either creates new wealth-producing resources or endows existing resources with enhanced potential for creating wealth is

(Multiple Choice)
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According to Michael Porter, a focus strategy can erode when

(Multiple Choice)
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Trade between the United States and Mexico has increased since the enactment of the North American Free Trade Agreement. This factor is related to the ____ element of the general environment.

(Multiple Choice)
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Starting or buying more than one business without merging their operations closely is a strategy known as differentiation-based.

(True/False)
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Cabana Life, the company started by Melissa Marks Papock, is an example of a startup based on serendipity.

(True/False)
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Which of the three different categories of new venture ideas accounts for the most startup ventures?

(Essay)
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A political/legal trend is characterized by which of the following?

(Multiple Choice)
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Developments in the technological segment of the general environment have created significant opportunities for many new and creative small businesses.

(True/False)
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According to a study by the National Federation of Independent Business Foundation, new product ideas for small business startups originate from all of the following except

(Multiple Choice)
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A firm that is able to create and sustain product and/or service differentiation will most likely be a successful performer in the marketplace.

(True/False)
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The following are change-based sources of opportunity identified by Peter Drucker except

(Multiple Choice)
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As described in the textbook, a Type A idea involves

(Multiple Choice)
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