Exam 5: Developing an Effective Business Plan

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When should the executive summary in a business plan be written?

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Discuss how often a business plan should be updated and why.

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A business plan should not be a one-time-only or single-purpose document; it should be a "living" plan and updated on a regular basis based on new information.It is also important to revise the business plan in anticipation of new activities such as major expansion of an existing firm.Or,a business plan may be a response to some change in the external environment that presents new opportunities or challenges.In today's fast-paced world,it needs to be examined at least once a year.Also,the goals that were set should be examined to see if they were met and new ones established for the next time period.Numbers on financials should be updated to examine variances and plans for the future.It should be thought of as an ongoing process,not a means to an end.

A business plan must contain believable financial projections.

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The biggest advantage of using a computer spreadsheet to prepare the financials is the professional formatting of the output.

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What is documented in the marketing plan?

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Karen is preparing a business plan for an investor group interested in helping her grow her business.To make the business more attractive to the investors group,what should Karen's plan show that the business will do for them?

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The sole purpose of a business plan is to persuade potential investors to supply funding to the business.

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Jonathan is describing the flow of raw materials into the production process and how they are converted into finished goods for sale.Which part of the business plan is Jonathan writing?

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The terms lender and investor can be used interchangeably when talking about raising funds for a start-up venture.

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Nicholas is describing the ideal demographic and psychographic characteristics of his target market.Which section of the business plan is Nicholas writing?

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The primary concern of the banker providing a loan to a new business is loan repayment.

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A business plan is prepared for external use only; for example,to interest potential investors.

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Preparing a business plan takes both time and money.After those givens,there must be tradeoffs.What are some of the other elements that the writer of a business plan must think about?

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Entrepreneurs seeking bank financing need to customize their funding proposal according to the type of financing they are pursuing.

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Where in the business plan should the executive summary be inserted?

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An investor is reviewing a business plan and is particularly interested in reading about the background of the owners and how they will structure the organization.What section of the plan would the investor be most interested in?

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What is the most important feature of the marketing plan?

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Computer software that prepares business plans greatly simplifies and speeds up the process with little risk.

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Discuss why a business plan would be needed for 1)suppliers,2)sales prospects,and 3)potential key employees.

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Describe the main elements of an "elevator pitch."

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