Exam 8: Functional Strategies

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Identify,explain,and provide examples of the component parts of any marketing strategy.

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Which of the following marketing strategies is most appropriate for a differentiated business?

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Differentiated businesses typically emphasize reward systems that encourage cost reductions and innovation.

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Low-cost businesses emphasize timely and pertinent information on the ongoing specialized processes that yield unique products/services.

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Differentiated businesses should emphasize specialized distribution and targeted advertising and promotion at the lowest cost possible.

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What differences in financial strategies would you expect to see between a business employing a low-cost strategy and one employing a differentiation strategy?

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Learning is the idea that per-unit production costs decrease when volume increases.

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Explain the just-in-time inventory system.Identify situations in which JIT tends to be effective and ineffective.

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Low-cost businesses

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Low-cost-differentiated businesses should emphasize mass distribution and promotion,regardless of cost.

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Which of the following financial strategies is most appropriate for a low-cost business?

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Which of the following is not a factor that can facilitate organizational learning capabilities?

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Knowledge can be a source of competitive advantage regardless of the choice of generic strategy.

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Knowledge management refers to the sum of the capabilities of individuals in an organization.

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Differentiated businesses

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Which of the following production strategies is most appropriate for a low-cost business?

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Process R&D seeks to reduce operational costs and make them more efficient.

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Low cost businesses

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Which of the following marketing strategies is most appropriate for a low-cost-differentiation business?

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Which of the following is not a component part of the experience curve?

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