Exam 7: Survey-Research

Although "experts" are downplaying the health effects of a recent water contamination incident,activists believe the effects were substantial.They want to conduct a survey,and they are particularly concerned about ensuring that as many people as possible complete their instrument.Which methodology typically provides the best response rates?

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Question 1

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When there is a need for a quick turn-around time,a(n)____ is preferable.

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Question 2

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What are the advantages and drawbacks of electronic surveys?

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Question 3

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Perhaps the most significant change in survey research in recent years has been the rise of the electronic survey or e-surveys.The main advantage of this method is the complete elimination of paper,postage,mail-out,and data entry costs.It also holds the potential for encouraging timely responses (for instance,while with a mail survey,the turnaround time is likely to be at least a few days,with an electronic survey it could be as small as a matter of a few hours).Additionally,with an electronic survey,a researcher can also reach out to many international respondents-which would be extremely expensive with a mail survey.
There are a wide and increasing variety of technologies for electronic surveys,but most of them fall into one of two categories: email surveys or web surveys.Although these two are similar in the technology used for delivery of the survey (email versus web,of course)perhaps the more important difference is that email surveys are "pushed" directly to the respondent's computer,whereas with web surveys you have to "pull" the respondent to a website.This distinction has important implications for how the respondent perceives the survey and for response rates.At the same time,email surveys are relatively limited in their interaction capabilities and graphics as compared to web surveys.However,that being said,email surveys are much easier to create as compared to their web-based cousins.

Describe and discuss focus groups,identifying the advantages and drawbacks.

(Essay)

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Question 4

A survey is a systematic way of asking people to volunteer information regarding their opinions and behaviors.

(True/False)

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Question 5

If respondents may have issues with literacy,a(n)____ is preferable.

(Multiple Choice)

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Question 6

When the survey instrument is quite long,a(n)____ is preferable.

(Multiple Choice)

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Question 7

Fritz is conducting a survey that addresses several complex social justice issues and he knows that some respondents will likely need clarifications.His best choice for methodology is a(n)____.

(Multiple Choice)

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Question 8

Telephone interviews enable a researcher to gather information rapidly.

(True/False)

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Question 9

When using filter or contingency questions,it is helpful to make ____.

(Multiple Choice)

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Question 10

A(n)_______________ questionnaire typically provides the highest response rate of all of the questionnaire types.

(Essay)

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Question 11

When an interview includes questions about sensitive topics,the questions should be placed ____.

(Multiple Choice)

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Question 12

In general,group questionnaire administration yields higher response rates than do mail questionnaires

(True/False)

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Question 13

Which item is likely to be biased?

(Multiple Choice)

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Question 14

Following a brutal crime,a community group wants to learn more about how the neighborhood has been affected.The community group publicizes their upcoming survey and then has volunteers wearing clear identification go residence to residence to distribute the questionnaire,explain its purpose,and answer questions.Residents can then complete the questionnaire at their leisure and mail it back in.This is best described as a(n)____.

(Multiple Choice)

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Question 15

Cody volunteers with a shelter for homeless families.The shelter wants to improve their community visibility and,hopefully,increase donations.He has no budget to speak of.His best choice for methodology is a(n)____.

(Multiple Choice)

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Question 16

Figure TB 7-3 -What type of response scale is used in the question accompanying figure asking about college majors?

(Multiple Choice)

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Question 17

If a questionnaire uses a filter question and there is only one jump involved (two levels),_______________ should be used to make the jump.

(Essay)

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Question 18

Robin works for a company that is genuinely interested in improving employee satisfaction.The company has contracted with a well-known survey organization to determine what employees like,what they dislike,and what they would like to see in the future.Division by division,the employees meet off-site and complete a survey instrument.This is best described as a(n)____.

(Multiple Choice)

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Question 19

If operational costs must be minimized,a(n)____ is preferable.

(Multiple Choice)

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Question 20

Showing 1 - 20 of 68

When there is a need for a quick turn-around time,a(n)____ is preferable.

What are the advantages and drawbacks of electronic surveys?

Describe and discuss focus groups,identifying the advantages and drawbacks.

A survey is a systematic way of asking people to volunteer information regarding their opinions and behaviors.

If respondents may have issues with literacy,a(n)____ is preferable.

When the survey instrument is quite long,a(n)____ is preferable.

Fritz is conducting a survey that addresses several complex social justice issues and he knows that some respondents will likely need clarifications.His best choice for methodology is a(n)____.

Telephone interviews enable a researcher to gather information rapidly.

When using filter or contingency questions,it is helpful to make ____.

A(n)_______________ questionnaire typically provides the highest response rate of all of the questionnaire types.

When an interview includes questions about sensitive topics,the questions should be placed ____.

In general,group questionnaire administration yields higher response rates than do mail questionnaires

Which item is likely to be biased?

Cody volunteers with a shelter for homeless families.The shelter wants to improve their community visibility and,hopefully,increase donations.He has no budget to speak of.His best choice for methodology is a(n)____.

Figure TB 7-3 -What type of response scale is used in the question accompanying figure asking about college majors?

If a questionnaire uses a filter question and there is only one jump involved (two levels),_______________ should be used to make the jump.

If operational costs must be minimized,a(n)____ is preferable.

Introduction

Ethics

Qualitative-Approaches-To-Research

Sampling

Introduction-To-Measurement

Scales-Texts-And-Indexes

Introduction-To-Design

Experimental-Design

Quasi-Experimental-Design

Introduction-To-Data-Analysis

Inferential-Analysis

Research-Communication

Filters

Exam 7: Survey-Research

​When there is a need for a quick turn-around time,a(n)____ is preferable.

What are the advantages and drawbacks of electronic surveys?​

​Describe and discuss focus groups,identifying the advantages and drawbacks.

A survey is a systematic way of asking people to volunteer information regarding their opinions and behaviors.

If respondents may have issues with literacy,a(n)____ is preferable.

When the survey instrument is quite long,a(n)____ is preferable.

​Fritz is conducting a survey that addresses several complex social justice issues and he knows that some respondents will likely need clarifications.His best choice for methodology is a(n)____.

Telephone interviews enable a researcher to gather information rapidly.

When using filter or contingency questions,it is helpful to make ____.

​A(n)_______________ questionnaire typically provides the highest response rate of all of the questionnaire types.

When an interview includes questions about sensitive topics,the questions should be placed ____.

In general,group questionnaire administration yields higher response rates than do mail questionnaires

Which item is likely to be biased?

Cody volunteers with a shelter for homeless families.The shelter wants to improve their community visibility and,hopefully,increase donations.He has no budget to speak of.His best choice for methodology is a(n)____.

​ Figure TB 7-3 ​ -What type of response scale is used in the question accompanying figure asking about college majors?

If a questionnaire uses a filter question and there is only one jump involved (two levels),_______________ should be used to make the jump.

If operational costs must be minimized,a(n)____ is preferable.

Introduction

Ethics

Qualitative-Approaches-To-Research

Sampling

Introduction-To-Measurement

Scales-Texts-And-Indexes

Introduction-To-Design

Experimental-Design

Quasi-Experimental-Design

Introduction-To-Data-Analysis

Inferential-Analysis

Research-Communication

Filters

When there is a need for a quick turn-around time,a(n)____ is preferable.

What are the advantages and drawbacks of electronic surveys?

Describe and discuss focus groups,identifying the advantages and drawbacks.

Fritz is conducting a survey that addresses several complex social justice issues and he knows that some respondents will likely need clarifications.His best choice for methodology is a(n)____.

A(n)_______________ questionnaire typically provides the highest response rate of all of the questionnaire types.

Figure TB 7-3 -What type of response scale is used in the question accompanying figure asking about college majors?