Question 1

is return on sales times asset turnover.

Accepted Answer

A) True 
 B)False  True

Question 2

________________ is comparing the performance of a business component such as warehouse operations with similar operations in other companies.

Accepted Answer

Benchmarking.

Question 3

According to the book, strategies should be driven by three factors-organizational strengths and weaknesses, market needs, and environmental trends.

Accepted Answer

A) True 
 B)False  False

Question 4

Performance measures reflecting long-term profitability include all but one of the following:

Accepted Answer

A)  Outsourcing ability 
B)  Product/service quality 
C)  Customer satisfaction 
D)  New product activity 
E)  Relative cost 
A)  Outsourcing ability 
B)  Product/service quality 
C)  Customer satisfaction 
D)  New product activity 
E)  Relative cost

Question 5

goal of analysis is to develop strategies that either exploit a firm's strengths or correcting / compensating for weaknesses.

Accepted Answer

A) True 
 B)False

Question 6

the following are ways to increase shareholder value except:

Accepted Answer

A)  Invest in products that are low risk 
B)  Reduce the cost of capital by increasing debt to equity ratio 
C)  Earn more profit by reducing costs 
D)  Use less capital 
E)  Increase revenue without using more capital 
A)  Invest in products that are low risk 
B)  Reduce the cost of capital by increasing debt to equity ratio 
C)  Earn more profit by reducing costs 
D)  Use less capital 
E)  Increase revenue without using more capital

Question 7

Competences should be evaluated based on strength and revenue potential.

Accepted Answer

A) True 
 B)False

Question 8

the following are guidelines for measuring customer satisfaction except __________.

Accepted Answer

A)  Identify causes of dissatisfaction that motivate customers to change brands 
B)  Evaluate the lifetime value of customer to the product 
C)  Track measures and compare to competitors 
D)  Differentiate between dissatisfaction and dislike of product 
A)  Identify causes of dissatisfaction that motivate customers to change brands 
B)  Evaluate the lifetime value of customer to the product 
C)  Track measures and compare to competitors 
D)  Differentiate between dissatisfaction and dislike of product

Question 9

One strength of shareholder value analysis is that it encourages priority to be given to other stakeholders.

Accepted Answer

A) True 
 B)False

Question 10

Kunz found that in their passbook business, small customers were profitable.

Accepted Answer

A) True 
 B)False

Question 11

of the more important assets of many firms is the size of the customer base.

Accepted Answer

A) True 
 B)False

Question 12

Shareholder value analysis holds that the flow of profits emanating from an investment should exceed the cost of capital.

Accepted Answer

A) True 
 B)False

is return on sales times asset turnover.

________________ is comparing the performance of a business component such as warehouse operations with similar operations in other companies.

According to the book, strategies should be driven by three factors-organizational strengths and weaknesses, market needs, and environmental trends.

Performance measures reflecting long-term profitability include all but one of the following:

goal of analysis is to develop strategies that either exploit a firm's strengths or correcting / compensating for weaknesses.

the following are ways to increase shareholder value except:

Competences should be evaluated based on strength and revenue potential.

the following are guidelines for measuring customer satisfaction except __________.

One strength of shareholder value analysis is that it encourages priority to be given to other stakeholders.

Kunz found that in their passbook business, small customers were profitable.

of the more important assets of many firms is the size of the customer base.

Shareholder value analysis holds that the flow of profits emanating from an investment should exceed the cost of capital.

Strategic Market Management: an Overview

External and Customer Analysis

Competitor Analysis

Marketsubmarket Analysis

Environmental Analysis and Strategic Uncertainty

Creating Advantage, Synergy, and Strategic Philosophies

Alternative Value Propositions

Building and Managing Brand Equity

Toward a Strong Brand Relationship

Energizing the Business

Leveraging the Business

Creating New Business

Global Strategies

Setting Priorities for Businesses and Brandsthe Exit, Milk, and Consolidate Options

From Silos to Synergyharnessing the Organization

Filters

Exam 6: Internal Analysis

is return on sales times asset turnover.

________________ is comparing the performance of a business component such as warehouse operations with similar operations in other companies.

According to the book, strategies should be driven by three factors-organizational strengths and weaknesses, market needs, and environmental trends.

Performance measures reflecting long-term profitability include all but one of the following:

goal of analysis is to develop strategies that either exploit a firm's strengths or correcting / compensating for weaknesses.

the following are ways to increase shareholder value except:

Competences should be evaluated based on strength and revenue potential.

the following are guidelines for measuring customer satisfaction except __________.

One strength of shareholder value analysis is that it encourages priority to be given to other stakeholders.

Kunz found that in their passbook business, small customers were profitable.

of the more important assets of many firms is the size of the customer base.

Shareholder value analysis holds that the flow of profits emanating from an investment should exceed the cost of capital.

Strategic Market Management: an Overview

External and Customer Analysis

Competitor Analysis

Marketsubmarket Analysis

Environmental Analysis and Strategic Uncertainty

Creating Advantage, Synergy, and Strategic Philosophies

Alternative Value Propositions

Building and Managing Brand Equity

Toward a Strong Brand Relationship

Energizing the Business

Leveraging the Business

Creating New Business

Global Strategies

Setting Priorities for Businesses and Brandsthe Exit, Milk, and Consolidate Options

From Silos to Synergyharnessing the Organization

Filters