Question 1

The low-cost strategic option consists of all of the approaches below except:

Accepted Answer

A)  Scale economies 
B)  No-frills product/service 
C)  Delivery of superior customer service 
D)  Production/operations 
E)  Experience curve 
A)  Scale economies 
B)  No-frills product/service 
C)  Delivery of superior customer service 
D)  Production/operations 
E)  Experience curve C

Question 2

Perceived value can be created without compromising the brand.

Accepted Answer

A) True 
 B)False  True

Question 3

Niche specialists are successful because their strategies are based on commitment to a single product line or part of the market.

Accepted Answer

A) True 
 B)False  True

Question 4

A successful low cost strategy is usually multifaceted and supported by a cost-oriented culture.

Accepted Answer

A) True 
 B)False

Question 5

business strategy should be challenged with respect to whether it contains a real and perceived value proposition and whether that value proposition is relevant, ________ and ________.

Accepted Answer

sustainabl

Question 6

Business strategies should offer a clear value proposition to customers and be supported by assets and competencies and functional strategies and programs.

Accepted Answer

A) True 
 B)False

Question 7

To obtain significant operational economies, it is useful to examine the value chain and look for inherently high-cost components that could be eliminated or reduced.

Accepted Answer

A) True 
 B)False

Question 8

order for the quality option to be effective, a firm doesn't need senior management commitment, because the quality department is in charge of the total quality management program.

Accepted Answer

A) True 
 B)False

Question 9

the business-to-business space, more companies are trying to move from being component suppliers to being systems solution players because systems-based organizations will more likely to be more cost effective.

Accepted Answer

A) True 
 B)False

Question 10

Firms that chose customer relationship as a value proposition just need to provide good functional benefits of their product or service.

Accepted Answer

A) True 
 B)False

Question 11

With the experience curve, the total cost of a product will decline at a predictable rate as experience in building the product accumulates.

Accepted Answer

A) True 
 B)False

Question 12

The experience curve is automatic and occurs over time.

Accepted Answer

A) True 
 B)False

Question 13

An experience curve strategy will usually enhance product innovation.

Accepted Answer

A) True 
 B)False

Question 14

six quality dimensions include: performance, conformance to specifications, features, customer support, process quality, and _________.

Accepted Answer

The answer of six quality dimensions include: performance, conformance to...

Question 15

A signal of high quality for clothing is price.

Accepted Answer

A) True 
 B)False

Question 16

CSR refers to customer social relationship management.

Accepted Answer

A) True 
 B)False

Question 17

Value should be determined by the firm and not by the customer.

Accepted Answer

A) True 
 B)False

Question 18

Schlitz improved its market position with its aggressive low-cost strategy.

Accepted Answer

A) True 
 B)False

Question 19

value proposition is often an umbrella concept under which the supporting assets and competences and functional strategies and programs can be grouped.

Accepted Answer

A) True 
 B)False

Question 20

is believed that corporate social responsibility does not create shareholder value but rather just enhances a brand image.

Accepted Answer

A) True 
 B)False

The low-cost strategic option consists of all of the approaches below except:

Perceived value can be created without compromising the brand.

Niche specialists are successful because their strategies are based on commitment to a single product line or part of the market.

A successful low cost strategy is usually multifaceted and supported by a cost-oriented culture.

business strategy should be challenged with respect to whether it contains a real and perceived value proposition and whether that value proposition is relevant, and .

Business strategies should offer a clear value proposition to customers and be supported by assets and competencies and functional strategies and programs.

To obtain significant operational economies, it is useful to examine the value chain and look for inherently high-cost components that could be eliminated or reduced.

order for the quality option to be effective, a firm doesn't need senior management commitment, because the quality department is in charge of the total quality management program.

the business-to-business space, more companies are trying to move from being component suppliers to being systems solution players because systems-based organizations will more likely to be more cost effective.

Firms that chose customer relationship as a value proposition just need to provide good functional benefits of their product or service.

With the experience curve, the total cost of a product will decline at a predictable rate as experience in building the product accumulates.

The experience curve is automatic and occurs over time.

An experience curve strategy will usually enhance product innovation.

six quality dimensions include: performance, conformance to specifications, features, customer support, process quality, and _________.

A signal of high quality for clothing is price.

CSR refers to customer social relationship management.

Value should be determined by the firm and not by the customer.

Schlitz improved its market position with its aggressive low-cost strategy.

value proposition is often an umbrella concept under which the supporting assets and competences and functional strategies and programs can be grouped.

is believed that corporate social responsibility does not create shareholder value but rather just enhances a brand image.

Strategic Market Management: an Overview

External and Customer Analysis

Competitor Analysis

Marketsubmarket Analysis

Environmental Analysis and Strategic Uncertainty

Internal Analysis

Creating Advantage, Synergy, and Strategic Philosophies

Building and Managing Brand Equity

Toward a Strong Brand Relationship

Energizing the Business

Leveraging the Business

Creating New Business

Global Strategies

Setting Priorities for Businesses and Brandsthe Exit, Milk, and Consolidate Options

From Silos to Synergyharnessing the Organization

Filters

Exam 8: Alternative Value Propositions

The low-cost strategic option consists of all of the approaches below except:

Perceived value can be created without compromising the brand.

Niche specialists are successful because their strategies are based on commitment to a single product line or part of the market.

A successful low cost strategy is usually multifaceted and supported by a cost-oriented culture.

business strategy should be challenged with respect to whether it contains a real and perceived value proposition and whether that value proposition is relevant, ________ and ________.

Business strategies should offer a clear value proposition to customers and be supported by assets and competencies and functional strategies and programs.

To obtain significant operational economies, it is useful to examine the value chain and look for inherently high-cost components that could be eliminated or reduced.

order for the quality option to be effective, a firm doesn't need senior management commitment, because the quality department is in charge of the total quality management program.

the business-to-business space, more companies are trying to move from being component suppliers to being systems solution players because systems-based organizations will more likely to be more cost effective.

Firms that chose customer relationship as a value proposition just need to provide good functional benefits of their product or service.

With the experience curve, the total cost of a product will decline at a predictable rate as experience in building the product accumulates.

The experience curve is automatic and occurs over time.

An experience curve strategy will usually enhance product innovation.

six quality dimensions include: performance, conformance to specifications, features, customer support, process quality, and _________.

A signal of high quality for clothing is price.

CSR refers to customer social relationship management.

Value should be determined by the firm and not by the customer.

Schlitz improved its market position with its aggressive low-cost strategy.

value proposition is often an umbrella concept under which the supporting assets and competences and functional strategies and programs can be grouped.

is believed that corporate social responsibility does not create shareholder value but rather just enhances a brand image.

Strategic Market Management: an Overview

External and Customer Analysis

Competitor Analysis

Marketsubmarket Analysis

Environmental Analysis and Strategic Uncertainty

Internal Analysis

Creating Advantage, Synergy, and Strategic Philosophies

Building and Managing Brand Equity

Toward a Strong Brand Relationship

Energizing the Business

Leveraging the Business

Creating New Business

Global Strategies

Setting Priorities for Businesses and Brandsthe Exit, Milk, and Consolidate Options

From Silos to Synergyharnessing the Organization

Filters

business strategy should be challenged with respect to whether it contains a real and perceived value proposition and whether that value proposition is relevant, and .