Exam 7: Long-Term Objectives and Strategies

Specific approaches to the grand strategy of market development include which of the following?

_______ strategy allows firms to leverage some of their traditional strengths by identifying new uses of existing products and by finding new demographic or psycho graphic markets.

The motivations of acquiring firms using diversification strategy include:

Improving the way a detergent smells is an example of:

A "new and improved" product describes:

Which of the grand strategies is typically lowest in risk?

According to researchers,the grand strategies of retrenchment/turnaround are most often accomplished in extreme circumstances through which of the following?

Retrenchment is typically accomplished through:

Typical risks facing the firm that follow a concentrated growth strategy include:

When companies lack a necessary component for success in a particular environment,they may participate in types of joint ventures which include:

The grand strategy that provides access to new markets for a company while at the same time eliminating competitors is termed:

If a firm plans to acquire a business because it represents the most promising investment opportunity available,the grand strategy is:

Marketing present products,often with only cosmetic modification,to customers in related market areas describes:

The grand strategy that involves the sale of a business or major business component is called:

A Japanese keiretsu:

If a shirt manufacturer acquired a chain of men's clothing outlets,this would be an example of:

Competitive position as a measure of corporate success is typically measured as:

Under stable conditions,concentrated growth is characterized as:

Attracting competitors' customers encompasses:

If Cola Creations acquires Seltzer Spirit Co.,this merger would describe what type of strategy?