Exam 17: Direct and Online Marketing: Building Direct Customer Relationships

Oscar Aviation has a corporate Web site.Prospective customers are most likely able to do all of the following on the site EXCEPT ________.

Which of the following is a challenge of marketing through online social networks?

Why are printed catalogs still thriving in the face of the growing popularity of Web-based catalogs?

Direct marketing rarely occurs on a one-to-one,interactive basis.

The popularity of blogs and other Web forums has resulted in a rash of commercially sponsored Web sites called ________.

Direct marketing is continuing to become more ________ oriented.

How does direct marketing give buyers access to more comparative information about companies,products,and competitors?

Charlie Poh received an e-mail promoting a new financial services institution that offers surprisingly low mortgage rates.The email simply asked customers to provide their address,date of birth,identification number,and current mortgage information in order to receive a free loan quote.Suspicious of the offer,Charlie researched the company and discovered that the e-mail was a fraud.This is an example of ________.

Database marketing requires little initial investment beyond training personnel to code and mine data.

Natalie Bong has been saving her money to buy a BMW convertible.Natalie has spent hours on the BMW Web site choosing the exterior and interior colors and studying the various options and models.Natalie has been using BMW's marketing Web site.