Exam 17: Direct and Online Marketing: Building Direct Customer Relationships

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Runners can compare performances,set up profiles,and meet new friends on Nike's Nike Plus Web site.Nike Plus is an example of a ________.

(Multiple Choice)

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Question 21

Jane Chee,a stay-at-home mother,regularly posts new entries on a widely read blog.In these entries,she often reviews consumer products that she uses during the course of her day.Jane participates in ________.

(Multiple Choice)

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Question 22

List and briefly describe the four major online marketing domains.

(Essay)

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Question 23

Which of the following is a type of identity theft that uses deceptive emails and fraudulent Web sites to fool consumers into revealing their personal data?

(Multiple Choice)

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Question 24

Ring-tone giveaways,mobile games,and text-in contests are all examples of ________ marketing.

(Multiple Choice)

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Question 25

A typical customer database is an organized collection of geographic,demographic,psychographic,and ________ data about individual customers or prospects.

(Multiple Choice)

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Question 26

All of the following are the benefits of online catalogs EXCEPT:

(Multiple Choice)

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Question 27

________ allows consumers to gain additional information about a product through the use of a remote control.

(Multiple Choice)

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Question 28

How has the need to manage existing customer relationships changed the telemarketing industry?

(Multiple Choice)

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Question 29

Permission-based email advertising allows marketers to send tailored messages to targeted customers who have chosen to receive them.

(True/False)

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Question 30

Explain the goal of viral marketing.

(Essay)

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Question 31

Information about a customer's age,income,and family makeup is in the ________ category of a customer database.

(Multiple Choice)

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Question 32

Which of the following is NOT one of the four major online marketing domains?

(Multiple Choice)

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Question 33

Companies such as eBay.com facilitate C2C online marketing.

(True/False)

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Question 34

In a short essay,identify the major advantage of the following forms of direct marketing: telephone,direct mail,catalog,direct-response television,and kiosk.

(Essay)

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Question 35

Today's marketers use database marketing to promote their offerings through personalized communications to small target groups or even individual customers.

(True/False)

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Question 36

Company X began as a brick-and-mortar company.Which of the following statements MUST be true?

(Multiple Choice)

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Question 37

What is the benefit to companies of using blogs as marketing tools?

(Multiple Choice)

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Question 38

Compare and contrast the purpose and content of a corporate Web site to that of a marketing Web site.

(Essay)

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Question 39

How does database marketing benefit consumers?

(Multiple Choice)

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Question 40

Showing 21 - 40 of 150

Runners can compare performances,set up profiles,and meet new friends on Nike's Nike Plus Web site.Nike Plus is an example of a ________.

Jane Chee,a stay-at-home mother,regularly posts new entries on a widely read blog.In these entries,she often reviews consumer products that she uses during the course of her day.Jane participates in ________.

List and briefly describe the four major online marketing domains.

Which of the following is a type of identity theft that uses deceptive emails and fraudulent Web sites to fool consumers into revealing their personal data?

Ring-tone giveaways,mobile games,and text-in contests are all examples of ________ marketing.

A typical customer database is an organized collection of geographic,demographic,psychographic,and ________ data about individual customers or prospects.

All of the following are the benefits of online catalogs EXCEPT:

________ allows consumers to gain additional information about a product through the use of a remote control.

How has the need to manage existing customer relationships changed the telemarketing industry?

Permission-based email advertising allows marketers to send tailored messages to targeted customers who have chosen to receive them.

Explain the goal of viral marketing.

Information about a customer's age,income,and family makeup is in the ________ category of a customer database.

Which of the following is NOT one of the four major online marketing domains?

Companies such as eBay.com facilitate C2C online marketing.

In a short essay,identify the major advantage of the following forms of direct marketing: telephone,direct mail,catalog,direct-response television,and kiosk.

Today's marketers use database marketing to promote their offerings through personalized communications to small target groups or even individual customers.

Company X began as a brick-and-mortar company.Which of the following statements MUST be true?

What is the benefit to companies of using blogs as marketing tools?

Compare and contrast the purpose and content of a corporate Web site to that of a marketing Web site.

How does database marketing benefit consumers?

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

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