Exam 18: Creating Competitive Advantage

________ involves first identifying and assessing competitors and then selecting which competitors to attack or avoid.

Hans and Nandos are both chain casual family restaurants featuring diner-like menus with reasonably priced items.These companies are in the same ________ group.

Analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers is known as ________.

Michael Porter suggests four basic competitive positioning strategies that companies can follow-three winning strategies and one losing one.Which of the following are considered winning strategies?

Holiday Inn encountered difficult times because it did not stand out as the lowest in cost,highest in perceived value,or best in serving some market segment.The companies is a _______.

An example of competitor myopia was when Fujifilm sales unsuspectingly surpassed those of Kodak.

Most companies prefer to compete against strong competitors.

A company's close competitors are ________.

Discuss formal and informal marketing strategies and give examples of companies that use both.

Companies that pursue a clear strategy will likely perform well.Firms that do not pursue a clear strategy are called ________.

Which of the following is NOT an example of the competitive positions or roles that firms play in the target market?

Discuss customer intimacy.Why is it important? Provide an example of a company that successfully abides by this value discipline.

A company that pursues ________ leadership will react much more strongly to a competitor's ________ manufacturing breakthrough than to the same competitor's advertising increase.

When a company provides superior value by leading its industry in price and convenience,it has obtained what is called ________.

To plan effective marketing strategies,the company needs to find out all it can about its competitors.It must constantly compare its marketing strategies,products,prices,channels,and promotion with those of close competitors.This is an example of ________.

By trying to be good at all of the value disciplines,a company usually ends up being best at none.

The Grass Is Greener is a plant nursery company providing landscaping and lawn maintenance services to customers in Singapore.The marketing team at The Grass Is Greener carefully tracks the moves of competing companies,watching for shifting strategies and new promotions.The marketing team is also in constant touch with customers,using surveys and other feedback methods to find out what kind of services customer value most.The Grass Is Greener is most accurately described as having a ________ orientation.

Lexus will do almost anything to build long-term customer loyalty and to capture customer lifetime value.Lexus pursues which of the following competitive marketing strategies?

The market niche may dry up,or it might grow to the point that it attracts larger competitors.That is why many companies practice ________.

The following are all examples of close competitors EXCEPT ________.