Question 1

Give examples of competitor objectives and discuss the importance of knowing a competitor's mix of objectives.

Accepted Answer

Each competitor has a mix of objectives.

Question 2

A market nicher can specialize along all of the following market,customer,product,or marketing mix lines EXCEPT?

Accepted Answer

A)  end users 
B)  customer-size groups 
C)  geographic market 
D)  quality price 
E)  employees 
A)  end users 
B)  customer-size groups 
C)  geographic market 
D)  quality price 
E)  employees

Question 3

Firms that serve small segments not being pursued by other firms are called ________.

Accepted Answer

A)  market followers 
B)  direct marketers 
C)  market challengers 
D)  market nichers 
E)  market leaders 
A)  market followers 
B)  direct marketers 
C)  market challengers 
D)  market nichers 
E)  market leaders

Question 4

Destroying a close competitor can actually damage a company's market share in the long-run.

Accepted Answer

A) True 
 B)False

Question 5

The market challenger may launch a full ________,matching the competitor's product,advertising,price,and distribution efforts.It attacks the competitor's strengths rather than its weaknesses.

Accepted Answer

A)  indirect attack 
B)  direct attack 
C)  frontal attack 
D)  multiple attack 
E)  strength attack 
A)  indirect attack 
B)  direct attack 
C)  frontal attack 
D)  multiple attack 
E)  strength attack

Question 6

Each competitor has a mix of objectives.The company wants to know the relative importance that a competitor places on all of the following EXCEPT ________.

Accepted Answer

A)  company history 
B)  current profitability 
C)  market share growth 
D)  cash flow 
E)  technological and service leadership 
A)  company history 
B)  current profitability 
C)  market share growth 
D)  cash flow 
E)  technological and service leadership

Question 7

At the narrowest level,a company can define its competitors as other companies offering similar products and services to the same customers at similar prices.

Accepted Answer

A) True 
 B)False

Question 8

Rather than competing head to head with established competitors,many companies seek out unoccupied positions in uncontested market spaces.They try to create products and services for which there are no direct competitors.This is called a ________.

Accepted Answer

A)  "red ocean strategy" 
B)  "strategic sweet spot" 
C)  "common platform" 
D)  "blue ocean strategy" 
E)  "strategic platform" 
A)  "red ocean strategy" 
B)  "strategic sweet spot" 
C)  "common platform" 
D)  "blue ocean strategy" 
E)  "strategic platform"

Question 9

________ can adopt one of two competitive strategies: they can challenge the leader or they can play along with competitors and not rock the boat.

Accepted Answer

A)  Runner-up firms 
B)  Market nichers 
C)  Market followers 
D)  Localized marketers 
E)  Market developers 
A)  Runner-up firms 
B)  Market nichers 
C)  Market followers 
D)  Localized marketers 
E)  Market developers

Question 10

Companies can identify ________ from both the industry and market point of view.

Accepted Answer

A)  competitors 
B)  products 
C)  customers 
D)  locations 
E)  employees 
A)  competitors 
B)  products 
C)  customers 
D)  locations 
E)  employees

Give examples of competitor objectives and discuss the importance of knowing a competitor's mix of objectives.

A market nicher can specialize along all of the following market,customer,product,or marketing mix lines EXCEPT?

Firms that serve small segments not being pursued by other firms are called ________.

Destroying a close competitor can actually damage a company's market share in the long-run.

The market challenger may launch a full ________,matching the competitor's product,advertising,price,and distribution efforts.It attacks the competitor's strengths rather than its weaknesses.

Each competitor has a mix of objectives.The company wants to know the relative importance that a competitor places on all of the following EXCEPT ________.

At the narrowest level,a company can define its competitors as other companies offering similar products and services to the same customers at similar prices.

Rather than competing head to head with established competitors,many companies seek out unoccupied positions in uncontested market spaces.They try to create products and services for which there are no direct competitors.This is called a ________.

________ can adopt one of two competitive strategies: they can challenge the leader or they can play along with competitors and not rock the boat.

Companies can identify ________ from both the industry and market point of view.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 18: Creating Competitive Advantage

Give examples of competitor objectives and discuss the importance of knowing a competitor's mix of objectives.

A market nicher can specialize along all of the following market,customer,product,or marketing mix lines EXCEPT?

Firms that serve small segments not being pursued by other firms are called ________.

Destroying a close competitor can actually damage a company's market share in the long-run.

The market challenger may launch a full ________,matching the competitor's product,advertising,price,and distribution efforts.It attacks the competitor's strengths rather than its weaknesses.

Each competitor has a mix of objectives.The company wants to know the relative importance that a competitor places on all of the following EXCEPT ________.

At the narrowest level,a company can define its competitors as other companies offering similar products and services to the same customers at similar prices.

Rather than competing head to head with established competitors,many companies seek out unoccupied positions in uncontested market spaces.They try to create products and services for which there are no direct competitors.This is called a ________.

________ can adopt one of two competitive strategies: they can challenge the leader or they can play along with competitors and not rock the boat.

Companies can identify ________ from both the industry and market point of view.

Marketing: Managing Profitable Customer Relationships

Company and Marketing Strategy: Partnering to Build

The Marketing Environment

Managing Marketing Information

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing Products: Understanding and Capturing Customer Value

Pricing Products: Pricing Strategies

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters