Question 1

Describe how rate fences should be used in a hair salon service.

Accepted Answer

Rate fences may be perceived a

Question 2

Discounting to win new business is one of the best strategies for firms wishing to develop a loyal customer base.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following reduces price competition?

Accepted Answer

A)  Increasing the number of competitors. 
B)  Increasing the number of substituting offers. 
C)  Wider distribution of competitor and/or substitution offers. 
D)  High switching costs for consumers. 
E)  Increasing surplus capacity in the industry. 
A)  Increasing the number of competitors. 
B)  Increasing the number of substituting offers. 
C)  Wider distribution of competitor and/or substitution offers. 
D)  High switching costs for consumers. 
E)  Increasing surplus capacity in the industry.

Question 4

Psychological costs relate to unpleasant sensations affecting any of the five senses.

Accepted Answer

A) True 
 B)False

Describe how rate fences should be used in a hair salon service.

Discounting to win new business is one of the best strategies for firms wishing to develop a loyal customer base.

Which of the following reduces price competition?

Psychological costs relate to unpleasant sensations affecting any of the five senses.

New Perspectives on Marketing in the Service Economy

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Distributing Services Through Physical and Electronic Channels

Promoting Services and Educating Customers

Designing and Managing Service Processes

Balancing Demand and Productive Capacity

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Striving for Service Leadership

Filters

Exam 6: Setting Prices and Implementing Revenue Management

Describe how rate fences should be used in a hair salon service.

Discounting to win new business is one of the best strategies for firms wishing to develop a loyal customer base.

Which of the following reduces price competition?

Psychological costs relate to unpleasant sensations affecting any of the five senses.

New Perspectives on Marketing in the Service Economy

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Distributing Services Through Physical and Electronic Channels

Promoting Services and Educating Customers

Designing and Managing Service Processes

Balancing Demand and Productive Capacity

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Striving for Service Leadership

Filters