Exam 5: Distributing Services Through Physical and Electronic Channels

Integrating mobile devices into the service delivery infrastructure can be used as a means to services, customers to opportunities or problems, and information in real time to ensure that it is continuously accurate and relevant.

(Multiple Choice)

4.8/5

(40)

Question 41

People, possession, and information-based services have strikingly similar requirements on an international distribution strategy.

(True/False)

4.7/5

(45)

Question 42

A key driver of Swissôtels & Resorts online booking success is the hotel's "Best Rate Guarantee."

(True/False)

4.8/5

(38)

Question 43

A ministore is a single-site service business that involves creating an innovative service factory.

(True/False)

4.9/5

(31)

Question 44

Give an example of a firm whose core service location is severely limited.

(Short Answer)

4.9/5

(41)

Question 45

Showing 41 - 45 of 45

Integrating mobile devices into the service delivery infrastructure can be used as a means to services, customers to opportunities or problems, and information in real time to ensure that it is continuously accurate and relevant.

People, possession, and information-based services have strikingly similar requirements on an international distribution strategy.

A key driver of Swissôtels & Resorts online booking success is the hotel's "Best Rate Guarantee."

A ministore is a single-site service business that involves creating an innovative service factory.

Give an example of a firm whose core service location is severely limited.

New Perspectives on Marketing in the Service Economy

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Balancing Demand and Productive Capacity

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Striving for Service Leadership

Filters

Exam 5: Distributing Services Through Physical and Electronic Channels

Integrating mobile devices into the service delivery infrastructure can be used as a means to ____________ services, ____________ customers to opportunities or problems, and ____________ information in real time to ensure that it is continuously accurate and relevant.

People, possession, and information-based services have strikingly similar requirements on an international distribution strategy.

A key driver of Swissôtels & Resorts online booking success is the hotel's "Best Rate Guarantee."

A ministore is a single-site service business that involves creating an innovative service factory.

Give an example of a firm whose core service location is severely limited.

New Perspectives on Marketing in the Service Economy

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Balancing Demand and Productive Capacity

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Striving for Service Leadership

Filters

Integrating mobile devices into the service delivery infrastructure can be used as a means to services, customers to opportunities or problems, and information in real time to ensure that it is continuously accurate and relevant.