Exam 19: The Global Marketplace

Which of the following is an example of how American culture is being exported to the world's countries?

Which of the following economic communities is responsible for the adoption of the euro?

Members of management at Growing Green,a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment,are evaluating the benefits and disadvantages of indirect exporting,direct exporting,and licensing.In which stage of the international marketing process is Growing Green?

Changing promotions for each local market is known as .

What are two possible risks involved with licensing?

Which of the following is an economic factor that a company should consider before deciding to enter an international market?

A(n)economy is poor in some ways but rich in one or more natural resources responsible for creating most of its exporting revenue.

In a(n)economy,fast growth in manufacturing results in rapid overall economic growth.This type of economy typically has a new rich class and a small but growing middle class,both demanding new types of imported goods.

Azerbaijan imported wheat from Romania in exchange for crude oil and Vietnam exchanged rice for Philippine fertilizer and coconuts.Both scenarios are examples of which of the following?

The first link between the seller and the final buyer,move company products from points of production to the borders of countries within which they are sold.

At Comfort Homes,a manufacturer of furniture and home accessories,the global operating units report directly to the chief executive instead of a head of an international division.The company recruits management from many countries and buys components and supplies where they cost the least.Comfort Homes is most accurately classified as a(n).

involves less investment because the firm does not require an overseas marketing organization or network.It also involves less risk.

International divisions can be organized as geographical organizations,world product groups,or national groups.

Heineken beer is sold successfully in about the same form around the world.This is an example of which product strategy?

To overcome price escalation when selling to less- affluent consumers in developing countries,companies make simpler or smaller versions of their products that can be sold at lower prices.

All of the following are modes of entry that companies can use when they have decided to sell in a foreign country EXCEPT .

Hilton helps others run their hotels by exporting know- how services rather than products.This type of joint venture is known as _ .

Compare and contrast a tariff and a quota.

Explain why a global company would need to make adjustments to a highly standardized promotion campaign for different markets.

Discuss the international marketing objectives and policies a company should try to define before going abroad.