Exam 5: Consumer Markets and Consumer Buyer Behavior

Donna wants to buy a new coat.During the stage of her purchase process she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.

This group of consumers tends to buy more branded products and to make shopping a family event,with children having a big say in the purchase decision.In general,they are very brand loyal,and they favor companies who show special interest in them.

Most unhappy customers explain their reasons for dissatisfaction to the company that sold the product.

People forget much that they learn.They tend to retain information that supports their attitudes and beliefs.This is called .

Dissonance- reducing buying behavior typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.

Applying ,marketers can affect demand for a product by associating it with strong drives,using motivating cues,and providing positive reinforcement.

If the consumer's drive is strong and a satisfying product is near at hand,the consumer is likely to buy it then.If not,the consumer may store the need in memory or undertake a(n).

Leona purchased two bottles of wine from vineyards in Australia.When asked her opinion of the wine,she said the burgundy wine tasted like alcoholic grape juice,but the Chablis had a crisp taste that she really enjoyed.These statements were made during the stage of the purchase decision.

Rashmi Singh always knows about the trendiest fashions.She actively shares her knowledge with a wide group of friends and colleagues about where to shop for cutting- edge fashion at great deals,and her advice is often followed.Rashmi is an example of a(n).

Social class is based on shared value systems and common life experiences and situations.

The is the most important consumer buying organization in society;the roles and influences of different members have been researched extensively.

Each culture contains smaller ,or groups of people with shared value systems based on common life experiences and situations.

Relative advantage,compatibility,complexity,divisibility,and communicability are all examples of _.

For the past 10 years Bill and Margaret Kennedy have saved money to go to the Super Bowl should their team,the Chicago Bears,ever win the NFC championship.This is the year,and several tour companies offer attractive,but very similar,packages to the game.They want to be certain to choose the best one.Bill and Margaret are most likely to exhibit .

are groups to which an individual wishes to belong,as when a young basketball player hopes to play someday for the Los Angeles Lakers.

When a consumer learns about a new product for the first time and makes a decision to try it,the consumer is engaged in the alternative evaluation process.

Stephanie and Jamal attended a sales seminar.Both left the seminar with differing opinions about what was important to implement in their jobs.Both used the information in different ways,according to what each already believed was important.They have engaged in .

Although more price- conscious than other population segments,consumers tend to be strongly motivated by quality and selection.Brands are important.They seem to enjoy shopping more than other ethnic groups do.

A(n)is a person's relatively consistent evaluations,feelings,and tendencies toward an object or idea.

Ed purchases new technological devices such as PDAs,DVRs,and MP3 players after many people he knows already own the devices.However,Ed is rarely among the last people he knows to purchase a new technology.Ed is part of the late majority adopter group.