Question 1

Briefly define the four marketing concepts

Accepted Answer

Sustainable marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.The marketing concept recognizes that organizations thrive from day to day by determining the current needs and wants of target group customers and fulfilling those needs and wants more effectively and efficiently than the competition.The societal marketing concept considers the future welfare of consumers while the strategic planning concept considers future company needs.

Question 2

Describe the five sustainable marketing principles.

Accepted Answer

Consumer- oriented marketing acts from the consumers' point of view.Innovative marketing seeks real product and marketing improvements.Customer- value marketing exists when a firm puts most of its resources into
value- building investments.When a company defines its mission in broad social terms rather than narrow product terms,it is practicing sense- of- mission marketing.Finally,societal marketing exists when the company makes its decisions by considering its own,consumers',and society's long- run interests.

Question 3

Which of the following is the best example of a desirable product?

Accepted Answer

A) junk food 
B) dental insurance 
C) cigarettes 
D) healthy and delicious breakfast food 
E) effective but bad- tasting medicine 
A) junk food 
B) dental insurance 
C) cigarettes 
D) healthy and delicious breakfast food 
E) effective but bad- tasting medicine D

Question 4

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?

Accepted Answer

A) nonfunctional warranty 
B) product failure 
C) planned obsolescence 
D) short- term planning 
E) expressed dissatisfaction 
A) nonfunctional warranty 
B) product failure 
C) planned obsolescence 
D) short- term planning 
E) expressed dissatisfaction

Question 5

Explain how a firm benefits from using sense- of- mission marketing.

Accepted Answer

Sense- of- mission marketing means that

Question 6

The high failure rate of new products shows that companies are not able to _ .

Accepted Answer

A) advertise enough 
B) identify consumer needs 
C) find manufacturers 
D) control demand 
E) find outlets 
A) advertise enough 
B) identify consumer needs 
C) find manufacturers 
D) control demand 
E) find outlets

Question 7

Seatbelts are an example of salutary products.

Accepted Answer

A) True 
 B)False

Question 8

All of the following are examples of cultural pollution EXCEPT .

Accepted Answer

A) street signs in an urban area 
B) commercials during serious programs 
C) spam in an e- mail inbox 
D) billboards marring beautiful scenery 
E) ads in magazines 
A) street signs in an urban area 
B) commercials during serious programs 
C) spam in an e- mail inbox 
D) billboards marring beautiful scenery 
E) ads in magazines

Question 9

Discuss the ways in which critics accuse marketing of harming the consumer.

Accepted Answer

Marketers are charged with causing price

Question 10

When responding to consumer complaints about high prices,marketers often explain that consumers do not understand the costs involved that justify the prices.

Accepted Answer

A) True 
 B)False

Question 11

Albatross Enterprises was accused of deceptive pricing.Which of the following explains what might have happened?

Accepted Answer

A) Albatross used misleading labeling. 
B) Albatross advertised a large price reduction from a phony high retail list price. 
C) Albatross lured customers to the store for a bargain that is out of stock. 
D) Albatross refused to advertise sale prices in the local paper. 
E) Albatross misrepresented a product's features in an ad. 
A) Albatross used misleading labeling. 
B) Albatross advertised a large price reduction from a phony high retail list price. 
C) Albatross lured customers to the store for a bargain that is out of stock. 
D) Albatross refused to advertise sale prices in the local paper. 
E) Albatross misrepresented a product's features in an ad.

Question 12

Critics charge that intermediaries _.

Accepted Answer

A) are too few in number 
B) provide only necessary services 
C) are inefficient 
D) underprice their services 
E) are too competitive 
A) are too few in number 
B) provide only necessary services 
C) are inefficient 
D) underprice their services 
E) are too competitive

Question 13

A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the in 1938.

Accepted Answer

A) Interstate Commerce Commissions 
B) Stamp Act 
C) Wheeler- Lea Act 
D) Taft- Hartley Act 
E) Robinson- Patman Act 
A) Interstate Commerce Commissions 
B) Stamp Act 
C) Wheeler- Lea Act 
D) Taft- Hartley Act 
E) Robinson- Patman Act

Question 14

A heavily promoted brand of flu medicine sells for much more than a virtually identical store- brand product.Critics would likely charge that promotion for the branded flu medicine adds only _ _ to the product rather than functional value.

Accepted Answer

A) consistency 
B) strength 
C) informational value 
D) quality 
E) psychological value 
A) consistency 
B) strength 
C) informational value 
D) quality 
E) psychological value

Question 15

Compare and contrast the four types of products in the societal classification of products.Provide examples of each.

Accepted Answer

Deficient products are at the bottom bec

Question 16

Hart's Department Store was accused of deceptive promotion.Which of the following best explains what might have happened?

Accepted Answer

A) Hart's used misleading labeling. 
B) Hart's refused to advertise sale prices in the local paper. 
C) Hart's exaggerated its package contents through subtle design. 
D) Hart's advertised a bargain price on a product that is out of stock. 
E) Hart's advertised a large price reduction from a phony high retail list price. 
A) Hart's used misleading labeling. 
B) Hart's refused to advertise sale prices in the local paper. 
C) Hart's exaggerated its package contents through subtle design. 
D) Hart's advertised a bargain price on a product that is out of stock. 
E) Hart's advertised a large price reduction from a phony high retail list price.

Question 17

A company that produces and heavily markets cigarettes,with many promotions aimed at young (although legal age)nonsmokers,most likely follows which of the following as a guiding principle?

Accepted Answer

A) the philosophy of environmentalism 
B) the philosophy that companies can do in good conscience whatever the market and legal systems allow 
C) the philosophy that companies should have a social conscience 
D) the philosophy of consumerism 
E) the philosophy of consumer- oriented marketing 
A) the philosophy of environmentalism 
B) the philosophy that companies can do in good conscience whatever the market and legal systems allow 
C) the philosophy that companies should have a social conscience 
D) the philosophy of consumerism 
E) the philosophy of consumer- oriented marketing

Question 18

products give both high immediate satisfaction and high long- run benefits.

Accepted Answer

A) Pleasing 
B) Threatening 
C) Desirable 
D) Salutary 
E) Deficient 
A) Pleasing 
B) Threatening 
C) Desirable 
D) Salutary 
E) Deficient

Question 19

Many critics charge that the American marketing system causes to be higher than they would be under more "sensible" systems.

Accepted Answer

A) imports 
B) employee morals 
C) prices 
D) exports 
E) product safety measures 
A) imports 
B) employee morals 
C) prices 
D) exports 
E) product safety measures

Question 20

Which sustainable marketing principle requires that a company continuously seek real product and marketing improvements?

Accepted Answer

A) market- oriented 
B) sense- of- mission 
C) customer- value 
D) innovative 
E) consumer- oriented 
A) market- oriented 
B) sense- of- mission 
C) customer- value 
D) innovative 
E) consumer- oriented

Briefly define the four marketing concepts

Describe the five sustainable marketing principles.

Which of the following is the best example of a desirable product?

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?

Explain how a firm benefits from using sense- of- mission marketing.

The high failure rate of new products shows that companies are not able to _ .

Seatbelts are an example of salutary products.

All of the following are examples of cultural pollution EXCEPT .

Discuss the ways in which critics accuse marketing of harming the consumer.

When responding to consumer complaints about high prices,marketers often explain that consumers do not understand the costs involved that justify the prices.

Albatross Enterprises was accused of deceptive pricing.Which of the following explains what might have happened?

Critics charge that intermediaries _.

A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the in 1938.

A heavily promoted brand of flu medicine sells for much more than a virtually identical store- brand product.Critics would likely charge that promotion for the branded flu medicine adds only _ _ to the product rather than functional value.

Compare and contrast the four types of products in the societal classification of products.Provide examples of each.

Hart's Department Store was accused of deceptive promotion.Which of the following best explains what might have happened?

A company that produces and heavily markets cigarettes,with many promotions aimed at young (although legal age)nonsmokers,most likely follows which of the following as a guiding principle?

products give both high immediate satisfaction and high long- run benefits.

Many critics charge that the American marketing system causes to be higher than they would be under more "sensible" systems.

Which sustainable marketing principle requires that a company continuously seek real product and marketing improvements?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Briefly define the four marketing concepts

Describe the five sustainable marketing principles.

Which of the following is the best example of a desirable product?

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?

Explain how a firm benefits from using sense- of- mission marketing.

The high failure rate of new products shows that companies are not able to _ .

Seatbelts are an example of salutary products.

All of the following are examples of cultural pollution EXCEPT .

Discuss the ways in which critics accuse marketing of harming the consumer.

When responding to consumer complaints about high prices,marketers often explain that consumers do not understand the costs involved that justify the prices.

Albatross Enterprises was accused of deceptive pricing.Which of the following explains what might have happened?

Critics charge that intermediaries _.

A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the in 1938.

A heavily promoted brand of flu medicine sells for much more than a virtually identical store- brand product.Critics would likely charge that promotion for the branded flu medicine adds only _ _ to the product rather than functional value.

Compare and contrast the four types of products in the societal classification of products.Provide examples of each.

Hart's Department Store was accused of deceptive promotion.Which of the following best explains what might have happened?

A company that produces and heavily markets cigarettes,with many promotions aimed at young (although legal age)nonsmokers,most likely follows which of the following as a guiding principle?

products give both high immediate satisfaction and high long- run benefits.

Many critics charge that the American marketing system causes to be higher than they would be under more "sensible" systems.

Which sustainable marketing principle requires that a company continuously seek real product and marketing improvements?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters