Exam 17: Protection and Licensing of Intellectual Property

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IPRs include patents,trademarks,and copyright,but not trade secrets.

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The European Union has both a common multinational patent application process as well as the individual country processes.

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A field of use limitation in a licensing agreement restricts the licensee's ability to market in certain geographical areas.

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Exhibit 17-1 Accuraphoto USA (AUSA) owns the "Accuraphoto" trademark in the United States. AUSA produces the "SureShot" camera, which is known to consumers as a moderately priced quality product. AUSA entered into a contract with Honshu Photographic, Inc. (HPI), a Japanese corporation. Pursuant to the terms of the contract, HPI was permitted to manufacture and market "SureShot" cameras utilizing the "Accuraphoto" trademark in return for payment of royalties based upon a percentage of HPI's sales. After producing "SureShot" cameras for a short time at its Japanese facility, HPI moved production to its facility in the Philippines in order to reduce labor costs. The cameras produced at the Philippine facility utilized the "Accuraphoto" trademark but were marketed under the name "SharpShot." Additionally, these cameras contained improved electronic features incorporated into the product by HPI engineers. Despite the inclusion of these improvements, "SharpShot" cameras proved to be of inferior quality. Furthermore, "SharpShot" cameras have begun to show up on the shelves of U.S. discount retailers such as K-Mart and Wal-Mart. Additionally, several "SharpShot" cameras have been sent by American consumers to AUSA's American facilities for repair. Finally, HPI has refused to share access with AUSA to the electronic improvements incorporated into the "SharpShot" on the basis that they are confidential proprietary information. -Refer to Exhibit 17-1.What remedies may AUSA seek against HPI as a result of its conduct? What do these remedies provide?

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In the licensing agreement the licensor would set the geographic and field-of-use limitations on licensees.

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Computer programs are protected as copyrightable literary works under the Berne Convention.

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Which of the following represent the three regulatory schemes for a technology transfer agreement range from least prohibitive to most prohibitive?

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Transfer agreements in Japan and some newly developed countries such as Korea require:

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The greatest protection for a firm's copyrights and patents comes from the International Convention for the Protection of Industrial Property.

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Restrictions written into the franchise agreement must be strictly adhered to regardless of the effects it may have on the competitive potential of the franchisee in the host country.

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Licensors of IPRs are generally wary of offering licensees exclusive rights in a certain geographic area.

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Since 1996,the European Union's Trademark Regulation has allowed a single trademark registration enforceable in all members of the European Union.

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Assess the relative merits of producing a new product or technology abroad as opposed to domestically.

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The concept of language politics in systems franchise agreements refers to:

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Which of the following is true about fair,reasonable,and nondiscriminatory (FRAND)licensing terms?

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Create a structure or standards for an online international dispute resolution forum that handles IPR issues.

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The TRIPS Agreement:

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Foreign laws that require the government approval of a licensing agreement are a form of protectionist policy.

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The European Court of Justice in the Sebago Inc.v.GB Unic,SA,(1999)E.T.M.R.681 ruled that re-imports from a EU member country to another is in violation of the Trademark Directive.

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A single multinational application process is available for protecting intellectual property in:

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