Question 1

G & G Market encourages employees who are musicians and artists to perform at work and encourages other creative expressions. G & G Market ______.

Accepted Answer

A)  uses emotional, rather than rational appeals to get workers to commit to the organizational mission 
B)  has figure out how to bring social imaginary to work free of charge for consumers 
C)  has integrated individual idiosyncrasies of creative people into the corporate context 
D)  enabled consumers to engage directly with employees by listing to music and purchasing their art 
A)  uses emotional, rather than rational appeals to get workers to commit to the organizational mission 
B)  has figure out how to bring social imaginary to work free of charge for consumers 
C)  has integrated individual idiosyncrasies of creative people into the corporate context 
D)  enabled consumers to engage directly with employees by listing to music and purchasing their art

Question 2

When consumers purchase a particular brand, they are engaging in an act of identity construction.

Accepted Answer

A) True 
 B)False

Question 3

G & G Market employees who showcase their talent at work are provided with ______ and are allowed to express their 'preferred' sense of self at work.

Accepted Answer

A)  identity incentives 
B)  investment opportunities 
C)  corporate social responsibility 
D)  mediate brand opportunities 
A)  identity incentives 
B)  investment opportunities 
C)  corporate social responsibility 
D)  mediate brand opportunities

Question 4

Branding in today's society is based on the transmission model of communication.

Accepted Answer

A) True 
 B)False

Question 5

Consumption is empowering.

Accepted Answer

A) True 
 B)False

Question 6

Being called ______ reflects the fact that people are now involved in the brand management and branding strategies.

Accepted Answer

The answer of Being called ______ reflects the fact that...

Question 7

While strong brands connect with stakeholders and send messages of optimism and freedom of choice, the ultimate purpose of branding is ______.

Accepted Answer

A)  identity construction 
B)  to make profits 
C)  to engage in consumer advocacy 
D)  greenwashing 
A)  identity construction 
B)  to make profits 
C)  to engage in consumer advocacy 
D)  greenwashing

Question 8

The day-to-day function of creating economic value for companies and constructing meaning is representative of ______.

Accepted Answer

A)  discourse of democracy 
B)  self-capitalism 
C)  identity construction 
D)  communicative capitalism 
A)  discourse of democracy 
B)  self-capitalism 
C)  identity construction 
D)  communicative capitalism

Question 9

In the early days of branding, the man of the house, as the primary breadwinner, was the target consumer for branded goods.

Accepted Answer

A) True 
 B)False

Question 10

Iams is a popular pet food company founded in 1946. More recently, they have begun to sell pet insurance. This is an example of ______.

Accepted Answer

A)  brand diversity 
B)  brand extension 
C)  brand variability 
D)  product placement 
A)  brand diversity 
B)  brand extension 
C)  brand variability 
D)  product placement

Question 11

Mountain Dew ads imply that drinking Mountain Dew will open up a world of excitement where you can do ("dew") anything. The constructed meaning associated with this brand is an example of the ______.

Accepted Answer

A)  homonym effect 
B)  floating signifier effect 
C)  target market premise 
D)  feel-good premise 
A)  homonym effect 
B)  floating signifier effect 
C)  target market premise 
D)  feel-good premise

Question 12

June decides to watch the weekend marathon of romantic comedies on the Family Network. She notices that many of the items that she uses in or own home are centrally placed in various scenes through the movies. Tactic is known as ______.

Accepted Answer

The answer of June decides to watch the weekend marathon...

Question 13

Branding is intrinsically unethical.

Accepted Answer

A) True 
 B)False

Question 14

An example of ethical branding is ______.

Accepted Answer

A)  an organization that uses its brand to construct a relationship with its various stakeholders 
B)  a soda company producing an advertisement that shows two people overcoming a conflict as a result of sharing a drink 
C)  a manufacturing company launching a campaign to show its environmental responsibility while dumping chemical waste products in local rivers 
D)  a company markets expensive items to lower income consumers to make them feel better about themselves 
A)  an organization that uses its brand to construct a relationship with its various stakeholders 
B)  a soda company producing an advertisement that shows two people overcoming a conflict as a result of sharing a drink 
C)  a manufacturing company launching a campaign to show its environmental responsibility while dumping chemical waste products in local rivers 
D)  a company markets expensive items to lower income consumers to make them feel better about themselves

Question 15

Brand researchers spend many hours observing people as they walk around stores in order to find out how they interact with products. This method of research is called ______.

Accepted Answer

A)  cultural analysis 
B)  ethnography 
C)  heuristic inquiry 
D)  reality testing 
A)  cultural analysis 
B)  ethnography 
C)  heuristic inquiry 
D)  reality testing

Question 16

The relationship between cultural expression and commercial expression is blurred in which of the following scenarios?

Accepted Answer

A)  purchasing a "RED" product to help fight AIDS in Africa 
B)  buying gas and then going into the station to get a sandwich 
C)  watching a television show that incorporates product placement 
D)  choosing a generic prescription over a name brand prescription 
A)  purchasing a "RED" product to help fight AIDS in Africa 
B)  buying gas and then going into the station to get a sandwich 
C)  watching a television show that incorporates product placement 
D)  choosing a generic prescription over a name brand prescription

Question 17

Companies developed a brand formula that highlighted what the advertising industry referred to as the USP, or ______, of a product.

Accepted Answer

unique sel

Question 18

Today's companies view the brand as an active participant in an ongoing dialogue with the consumer.

Accepted Answer

A) True 
 B)False

Question 19

Consumers are active participants in the meaning creation process of brands.

Accepted Answer

A) True 
 B)False

Question 20

The goal of branding is to get us to respond in emotional rather than rational ways to products.

Accepted Answer

A) True 
 B)False

G & G Market encourages employees who are musicians and artists to perform at work and encourages other creative expressions. G & G Market ______.

When consumers purchase a particular brand, they are engaging in an act of identity construction.

G & G Market employees who showcase their talent at work are provided with ______ and are allowed to express their 'preferred' sense of self at work.

Branding in today's society is based on the transmission model of communication.

Consumption is empowering.

Being called ______ reflects the fact that people are now involved in the brand management and branding strategies.

While strong brands connect with stakeholders and send messages of optimism and freedom of choice, the ultimate purpose of branding is ______.

The day-to-day function of creating economic value for companies and constructing meaning is representative of ______.

In the early days of branding, the man of the house, as the primary breadwinner, was the target consumer for branded goods.

Iams is a popular pet food company founded in 1946. More recently, they have begun to sell pet insurance. This is an example of ______.

Mountain Dew ads imply that drinking Mountain Dew will open up a world of excitement where you can do ("dew") anything. The constructed meaning associated with this brand is an example of the ______.

June decides to watch the weekend marathon of romantic comedies on the Family Network. She notices that many of the items that she uses in or own home are centrally placed in various scenes through the movies. Tactic is known as ______.

Branding is intrinsically unethical.

An example of ethical branding is ______.

Brand researchers spend many hours observing people as they walk around stores in order to find out how they interact with products. This method of research is called ______.

The relationship between cultural expression and commercial expression is blurred in which of the following scenarios?

Companies developed a brand formula that highlighted what the advertising industry referred to as the USP, or ______, of a product.

Today's companies view the brand as an active participant in an ongoing dialogue with the consumer.

Consumers are active participants in the meaning creation process of brands.

The goal of branding is to get us to respond in emotional rather than rational ways to products.

Introducing Organizational Communication

The Critical Approach

Fordism and Organizational Commuication

Organizations As Communication Systems

Communication, Culture, and Organizing

Post-Fordism and Organizational Communication

Power and Resistance at Work

T: Communicating Gender at Work

Communicating Difference at Work

Leadership Communication in the New Workplace

Information and Communication Technologies Inat Work

Organizational Communication, Globalization, and Corporate Social Responsibility

Communication, Meaningful Work, and Personal Identity

Filters

Exam 10: Branding, Work, and Consumption

G & G Market encourages employees who are musicians and artists to perform at work and encourages other creative expressions. G & G Market ______.

When consumers purchase a particular brand, they are engaging in an act of identity construction.

G & G Market employees who showcase their talent at work are provided with ______ and are allowed to express their 'preferred' sense of self at work.

Branding in today's society is based on the transmission model of communication.

Consumption is empowering.

Being called ______ reflects the fact that people are now involved in the brand management and branding strategies.

While strong brands connect with stakeholders and send messages of optimism and freedom of choice, the ultimate purpose of branding is ______.

The day-to-day function of creating economic value for companies and constructing meaning is representative of ______.

In the early days of branding, the man of the house, as the primary breadwinner, was the target consumer for branded goods.

Iams is a popular pet food company founded in 1946. More recently, they have begun to sell pet insurance. This is an example of ______.

Mountain Dew ads imply that drinking Mountain Dew will open up a world of excitement where you can do ("dew") anything. The constructed meaning associated with this brand is an example of the ______.

June decides to watch the weekend marathon of romantic comedies on the Family Network. She notices that many of the items that she uses in or own home are centrally placed in various scenes through the movies. Tactic is known as ______.

Branding is intrinsically unethical.

An example of ethical branding is ______.

Brand researchers spend many hours observing people as they walk around stores in order to find out how they interact with products. This method of research is called ______.

The relationship between cultural expression and commercial expression is blurred in which of the following scenarios?

Companies developed a brand formula that highlighted what the advertising industry referred to as the USP, or ______, of a product.

Today's companies view the brand as an active participant in an ongoing dialogue with the consumer.

Consumers are active participants in the meaning creation process of brands.

The goal of branding is to get us to respond in emotional rather than rational ways to products.

Introducing Organizational Communication

The Critical Approach

Fordism and Organizational Commuication

Organizations As Communication Systems

Communication, Culture, and Organizing

Post-Fordism and Organizational Communication

Power and Resistance at Work

T: Communicating Gender at Work

Communicating Difference at Work

Leadership Communication in the New Workplace

Information and Communication Technologies Inat Work

Organizational Communication, Globalization, and Corporate Social Responsibility

Communication, Meaningful Work, and Personal Identity

Filters