Question 1

Airbnb is considered an intermediation revenue model because it ______.

Accepted Answer

A) helps people in a real-estate-related industry 
B) advertises on behalf of the homeowner/renter 
C) charges a commission for connecting home renters with home owners 
D) is purely web-based 
A) helps people in a real-estate-related industry 
B) advertises on behalf of the homeowner/renter 
C) charges a commission for connecting home renters with home owners 
D) is purely web-based C

Question 2

Google's "cost-per-click" model is a type of ______ revenue model.

Accepted Answer

A) franchising 
B) licensing 
C) advertising 
D) data 
A) franchising 
B) licensing 
C) advertising 
D) data C

Question 3

Which of the following refers to the model that gives a product away to one party but charges another party?

Accepted Answer

A) dual system 
B) multiparty business 
C) single-party marketing 
D) double-bind pricing 
A) dual system 
B) multiparty business 
C) single-party marketing 
D) double-bind pricing B

Question 4

Myhours.com offers a free individual time reporting system.However,it charges for additional users and services.This is an example of what revenue model?

Accepted Answer

A) utility and usage revenue model 
B) professional revenue model 
C) freemium revenue model 
D) premium revenue model 
A) utility and usage revenue model 
B) professional revenue model 
C) freemium revenue model 
D) premium revenue model

Question 5

In which revenue model do third parties such as brokers generate money?

Accepted Answer

A) intermediation revenue model 
B) licensing revenue model 
C) franchising revenue model 
D) freemium revenue model 
A) intermediation revenue model 
B) licensing revenue model 
C) franchising revenue model 
D) freemium revenue model

Question 6

In target-return pricing,the price is determined by which of the following?

Accepted Answer

A) the maximum amount that your customers will pay 
B) the cost of creating the product and adding a profit margin 
C) how much you have invested in your business 
D) what you need to charge to meet your company goals 
A) the maximum amount that your customers will pay 
B) the cost of creating the product and adding a profit margin 
C) how much you have invested in your business 
D) what you need to charge to meet your company goals

Question 7

What revenue model provides professional services on a time and materials contract?

Accepted Answer

A) data revenue model 
B) utility and usage revenue model 
C) professional revenue model 
D) franchising revenue model 
A) data revenue model 
B) utility and usage revenue model 
C) professional revenue model 
D) franchising revenue model

Question 8

Pam developed an iPhone app and gave Apple permission to sell the app to its customers.Through what revenue model does Pam get revenue?

Accepted Answer

A) licensing 
B) unit sales 
C) copyright 
D) advertising 
A) licensing 
B) unit sales 
C) copyright 
D) advertising

Question 9

The income statement is a report that measures the financial performance of your business on an annual or monthly basis.

Accepted Answer

A) True 
 B)False

Question 10

What revenue model mixes free basic services with premium or upgraded services?

Accepted Answer

A) utility and usage revenue model 
B) professional revenue model 
C) freemium revenue model 
D) premium revenue model 
A) utility and usage revenue model 
B) professional revenue model 
C) freemium revenue model 
D) premium revenue model

Question 11

Which of the following is true about a revenue model?

Accepted Answer

A) It is the same as a business model. 
B) It is a separate planning model from the business model. 
C) It is minor component of the business model. 
D) It is a key component of the business model. 
A) It is the same as a business model. 
B) It is a separate planning model from the business model. 
C) It is minor component of the business model. 
D) It is a key component of the business model.

Question 12

Due to an increase in online sales,the advertising revenue model has seen decreased revenues for startups.

Accepted Answer

A) True 
 B)False

Question 13

Skype is an example of a company generating revenue from "free."

Accepted Answer

A) True 
 B)False

Question 14

A mobile telephone company charges a base fee plus additional minutes for data usage.What revenue model is demonstrated in this example?

Accepted Answer

A) data revenue model 
B) utility and usage revenue model 
C) professional revenue model 
D) franchising revenue model 
A) data revenue model 
B) utility and usage revenue model 
C) professional revenue model 
D) franchising revenue model

Question 15

What revenue model involves charging customers to gain continuous access to a product or service?

Accepted Answer

A) licensing revenue model 
B) franchising revenue model 
C) revolving revenue model 
D) subscription revenue model 
A) licensing revenue model 
B) franchising revenue model 
C) revolving revenue model 
D) subscription revenue model

Question 16

What are the two types of costs that should be taken into consideration when understanding cost drivers?

Accepted Answer

A) cost of goods sold and operating expenses 
B) cost of startup and cost of operations 
C) cost of pre-startup and cost of operations 
D) employee costs and infrastructure costs 
A) cost of goods sold and operating expenses 
B) cost of startup and cost of operations 
C) cost of pre-startup and cost of operations 
D) employee costs and infrastructure costs

Question 17

The razor-and-razor-blade model is an example of an intermediation revenue model.

Accepted Answer

A) True 
 B)False

Question 18

In what pricing strategy prices are guided by the price other businesses set for similar products and services?

Accepted Answer

A) customer-led pricing 
B) loss-leader pricing 
C) competition-led pricing 
D) psychological pricing 
A) customer-led pricing 
B) loss-leader pricing 
C) competition-led pricing 
D) psychological pricing

Question 19

A business model ______.

Accepted Answer

A) is the same as a revenue model 
B) describes how a venture will create,deliver,and capture value 
C) determines how profits will be made 
D) determines how revenue will be earned 
A) is the same as a revenue model 
B) describes how a venture will create,deliver,and capture value 
C) determines how profits will be made 
D) determines how revenue will be earned

Question 20

An advertising revenue model gets revenue through advertising products and services.

Accepted Answer

A) True 
 B)False

Airbnb is considered an intermediation revenue model because it ______.

Google's "cost-per-click" model is a type of ______ revenue model.

Which of the following refers to the model that gives a product away to one party but charges another party?

Myhours.com offers a free individual time reporting system.However,it charges for additional users and services.This is an example of what revenue model?

In which revenue model do third parties such as brokers generate money?

In target-return pricing,the price is determined by which of the following?

What revenue model provides professional services on a time and materials contract?

Pam developed an iPhone app and gave Apple permission to sell the app to its customers.Through what revenue model does Pam get revenue?

The income statement is a report that measures the financial performance of your business on an annual or monthly basis.

What revenue model mixes free basic services with premium or upgraded services?

Which of the following is true about a revenue model?

Due to an increase in online sales,the advertising revenue model has seen decreased revenues for startups.

Skype is an example of a company generating revenue from "free."

A mobile telephone company charges a base fee plus additional minutes for data usage.What revenue model is demonstrated in this example?

What revenue model involves charging customers to gain continuous access to a product or service?

What are the two types of costs that should be taken into consideration when understanding cost drivers?

The razor-and-razor-blade model is an example of an intermediation revenue model.

In what pricing strategy prices are guided by the price other businesses set for similar products and services?

A business model ______.

An advertising revenue model gets revenue through advertising products and services.

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Developing Networks and Building Teams

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Financial Statements and Projections for Startups

The Pitch Deck

Filters

Exam 9: Creating Revenue Models

Airbnb is considered an intermediation revenue model because it ______.

Google's "cost-per-click" model is a type of ______ revenue model.

Which of the following refers to the model that gives a product away to one party but charges another party?

Myhours.com offers a free individual time reporting system.However,it charges for additional users and services.This is an example of what revenue model?

In which revenue model do third parties such as brokers generate money?

In target-return pricing,the price is determined by which of the following?

What revenue model provides professional services on a time and materials contract?

Pam developed an iPhone app and gave Apple permission to sell the app to its customers.Through what revenue model does Pam get revenue?

The income statement is a report that measures the financial performance of your business on an annual or monthly basis.

What revenue model mixes free basic services with premium or upgraded services?

Which of the following is true about a revenue model?

Due to an increase in online sales,the advertising revenue model has seen decreased revenues for startups.

Skype is an example of a company generating revenue from "free."

A mobile telephone company charges a base fee plus additional minutes for data usage.What revenue model is demonstrated in this example?

What revenue model involves charging customers to gain continuous access to a product or service?

What are the two types of costs that should be taken into consideration when understanding cost drivers?

The razor-and-razor-blade model is an example of an intermediation revenue model.

In what pricing strategy prices are guided by the price other businesses set for similar products and services?

A business model ______.

An advertising revenue model gets revenue through advertising products and services.

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Using Design Thinking

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Developing Networks and Building Teams

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Financial Statements and Projections for Startups

The Pitch Deck

Filters