Exam 9: Creating Revenue Models

The revenue model associated with giving permission to other parties to use protected intellectual property in exchange for fees is called the ______.

Brent has designed a barbeque smoker that will sell for $29.99 and appeal to campers.The product uses a disposable unit that will protect the food during smoking and make cleanup easier,which customers can replace after 8-10 uses.What revenue model is Brent planning on?

Kelly charges a premium price for her marketing services.In her sales pitch,she makes sure that she distinguishes key elements of quality not offered by her competitors.What key revenue driver is Kelly addressing by doing this?

How do free newspapers like Metro gain revenue from free products under the freemium model?

Which of the following refers to pricing a product or service above its market value to pay for the loss of giving a product away for free or below its market value?

In general,reducing operating costs is the most effective way of yielding long-term gains.

Consider that you have designed an ergonomic chair that reduces back strain.You want the top price for your high-quality product.Discuss what can be done to ensure that customers will buy at the higher-end price.

Explain the advantages of bundled pricing and give an example.

Carol sells a downloadable product that uses bar codes to conduct comparison shopping.Carol's product is an example of ______.

What is the primary source of revenue for Skype,the company that offers online video and phone service?

When determining you pricing strategy,your goal should always be long-term fixed pricing.

A grocery store offers cans of vegetables at 10 for $10.This is most likely which of the following pricing strategies?

Priceline,which offers passengers a chance to name their own price for flights,is an example of a competition-led pricing technique.

Imagine that you are offering an Internet-based software service that helps people plan group projects and calendar events.Describe a freemium program to attract customers to your service.

Cost-led pricing refers to which of the following pricing calculations?

The cost of running the business,including rent,utilities,administration,salaries,marketing,etc.,is referred to as which of the following?

Define costs of goods sold and operating expenses and explain the differences between them.

In what pricing strategy customers are asked how much they would pay for the product?

In what type of pricing customers are encouraged to believe that the product is less expensive than it really is?

In what pricing strategy a new product is offered for a heavily discounted price (or free)to attract more customers?