Exam 8: Product I: Innovation and New Product Development

Through ________, an organization collaborates with customers and other stakeholders to create worth in the new product development process.

Which of the following is the best example of a nondurable good?

Commercialization comes in the middle of the new-product development process.

A website is full of games, activities, music, and stories that appeal to children of all ages. Before a parent commits to paying the annual membership fee to gain access to the site, she can register for one free month of use. By accepting the free month's usage, potential adopters move into the ________ stage.

The last stage in the product adoption process is ________.

Divergent thinking uses an analytical focus on different ideas in order to come to a decision on the best choice.

How is the concept of first-mover advantage related to disruptive innovations?

________ have unique characteristics that are important to buyers at almost any price.

________ is the category of B2B products that refers to the products an organization uses in its daily operations.

In most companies, ________ is a well-defined and systematic approach to innovation.

One of the reasons given for the success of reality television shows is that the shows appeal to a cultural bias that real-life drama is preferable to fiction. Americans desire adventure and escapism that offer them the opportunity for participation but do not require it. In terms of the five characteristics of innovations that affect the rate of adoption, reality television shows have a high degree of ________.

The ________ for a guest paying for a night's stay at a hotel is rest and sleep.

Which type of product is a basic or necessary item that is available almost everywhere?

________ is the degree to which a consumer perceives that a new product provides superior benefits.

The business analysis for a new product begins with ________.

A group of business entrepreneurs who worried about their teenage children drinking and driving decided there must be some way to approach this problem proactively. They came up with an idea for a pair of blurry goggles. They believed looking through the goggles would simulate what the world looks like when someone is seriously intoxicated. The first crude pair of blurry goggles developed by the entrepreneurs to show to prospective customers was a(n) ________.

What are the disadvantages and advantages associated with test marketing?

What category of consumer adopters would purchase a product when it is no longer considered new or different but before it is considered a necessity? Explain your answer.

A(n) ________ is typically a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort.

Explain the three layers of the product the marketer needs to understand to adequately serve the consumer.