Question 1

________ include convenience products, shopping products, specialty products, and unsought products.

Accepted Answer

A)  Fast moving consumer goods 
B)  Consumer products 
C)  MRO products 
D)  Industrial products 
E)  Component products 
A)  Fast moving consumer goods 
B)  Consumer products 
C)  MRO products 
D)  Industrial products 
E)  Component products

Question 2

The ________ is the actual product plus supporting features, such as delivery, installation, financing, and warranty.

Accepted Answer

A)  brand 
B)  innovation 
C)  augmented product 
D)  potential product 
E)  core product 
A)  brand 
B)  innovation 
C)  augmented product 
D)  potential product 
E)  core product

Question 3

The B2B product category of specialized services represent services that are essential to the operation of an organization but not part of the production of a product.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is the best example of a durable good?

Accepted Answer

A)  a bag of cat food 
B)  a refrigerator 
C)  a bottle of nail polish 
D)  a package of lightbulbs 
E)  a box of detergent 
A)  a bag of cat food 
B)  a refrigerator 
C)  a bottle of nail polish 
D)  a package of lightbulbs 
E)  a box of detergent

Question 5

Simulated test marketing can help a company determine where in a store a product should be placed to maximize sales.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is NOT one of the five characteristics of innovations that affect the rate of adoption?

Accepted Answer

A)  relative advantage 
B)  tangibility 
C)  observability 
D)  trialability 
E)  compatibility 
A)  relative advantage 
B)  tangibility 
C)  observability 
D)  trialability 
E)  compatibility

Question 7

Which of the following products would most consumers classify as a shopping product?

Accepted Answer

A)  a subscription to the Wall Street Journal 
B)  a winter coat 
C)  a box of adhesive bandages 
D)  a can of soup 
E)  a pack of gum 
A)  a subscription to the Wall Street Journal 
B)  a winter coat 
C)  a box of adhesive bandages 
D)  a can of soup 
E)  a pack of gum

Question 8

Why might a company decide to use a beta test for a new product?

Accepted Answer

A beta test involves releasing a new pro

Question 9

Product adoption is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

Accepted Answer

A) True 
 B)False

Question 10

In the business market, organizational customers purchase products from the fishing and agricultural industries to use in their finished products. These are examples of ________.

Accepted Answer

A)  component parts 
B)  accessory equipment 
C)  processed materials 
D)  MRO products 
E)  raw materials 
A)  component parts 
B)  accessory equipment 
C)  processed materials 
D)  MRO products 
E)  raw materials

Question 11

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

Accepted Answer

A)  actual product 
B)  value network 
C)  augmented product 
D)  potential product 
E)  core product 
A)  actual product 
B)  value network 
C)  augmented product 
D)  potential product 
E)  core product

Question 12

The more innovative a new product is, the more quickly it will spread throughout a population.

Accepted Answer

A) True 
 B)False

________ include convenience products, shopping products, specialty products, and unsought products.

The ________ is the actual product plus supporting features, such as delivery, installation, financing, and warranty.

The B2B product category of specialized services represent services that are essential to the operation of an organization but not part of the production of a product.

Which of the following is the best example of a durable good?

Simulated test marketing can help a company determine where in a store a product should be placed to maximize sales.

Which of the following is NOT one of the five characteristics of innovations that affect the rate of adoption?

Which of the following products would most consumers classify as a shopping product?

Why might a company decide to use a beta test for a new product?

Product adoption is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

In the business market, organizational customers purchase products from the fishing and agricultural industries to use in their finished products. These are examples of ________.

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

The more innovative a new product is, the more quickly it will spread throughout a population.

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising: One to Many Marketing Communications

Promotion II: Social Media Marketing and Other Communication Tools

Filters

Exam 8: Product I: Innovation and New Product Development

________ include convenience products, shopping products, specialty products, and unsought products.

The ________ is the actual product plus supporting features, such as delivery, installation, financing, and warranty.

The B2B product category of specialized services represent services that are essential to the operation of an organization but not part of the production of a product.

Which of the following is the best example of a durable good?

Simulated test marketing can help a company determine where in a store a product should be placed to maximize sales.

Which of the following is NOT one of the five characteristics of innovations that affect the rate of adoption?

Which of the following products would most consumers classify as a shopping product?

Why might a company decide to use a beta test for a new product?

Product adoption is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

In the business market, organizational customers purchase products from the fishing and agricultural industries to use in their finished products. These are examples of ________.

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

The more innovative a new product is, the more quickly it will spread throughout a population.

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising: One to Many Marketing Communications

Promotion II: Social Media Marketing and Other Communication Tools

Filters