Exam 20: Discriminant, Factor and Cluster Analysis
Exam 1: A Decision Making Perspective on Marketing Intelligence60 Questions
Exam 2: Marketing Research in Practice26 Questions
Exam 3: The Marketing Research Process60 Questions
Exam 4: Research Design and Implementation68 Questions
Exam 5: Secondary Sources of Marketing Data54 Questions
Exam 6: Standardized Sources of Marketing Data43 Questions
Exam 7: Marketing Research on the Internet24 Questions
Exam 8: Information Collection: Qualitative and Observational Methods72 Questions
Exam 9: Information From Respondents: Issues in Data Collection30 Questions
Exam 10: Information From Respondents: Survey Methods55 Questions
Exam 11: Attitude Measurement86 Questions
Exam 12: Designing the Questionnaire47 Questions
Exam 13: Experimentation83 Questions
Exam 14: Sampling Fundamentals70 Questions
Exam 15: Sample Size and Statistical Theory41 Questions
Exam 16: Fundamentals of Data Analysis48 Questions
Exam 17: Hypothesis Testing: Basic Concepts and Tests of Association22 Questions
Exam 18: Hypothesis Testing: Means and Proportions26 Questions
Exam 19: Correlation Analysis and Regression Analysis42 Questions
Exam 20: Discriminant, Factor and Cluster Analysis58 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis47 Questions
Exam 22: Presenting the Results17 Questions
Exam 23: Marketing-Mix Measures97 Questions
Exam 24: Brand and Customer Metrics34 Questions
Exam 25: New Age Strategies39 Questions
Select questions type
Discriminant analysis can only be used for description and not for prediction purposes.
(True/False)
4.8/5
(37)
The coefficients that link the factors to the variables are called
(Multiple Choice)
5.0/5
(35)
A factor is a variable or construct that is not directly observable but needs to be inferred from the input variables.
(True/False)
4.7/5
(33)
The basic task in cluster analysis is to uncover competing explanations for a causal phenomenon.
(True/False)
4.8/5
(44)
A factor score is a measurement of how closely related each input variable is to a derived factor.
(True/False)
4.9/5
(41)
In discriminant analysis, with M groups and p predictor variables, the number of discriminant functions is given by
(Multiple Choice)
4.8/5
(32)
Discriminant analysis involves the maximization of the between-group variance relative to the within-group variance
(True/False)
4.8/5
(33)
The first factor accounts for more of the variation in the data than the second factor.
(True/False)
4.9/5
(43)
Discriminant analysis techniques are used to classify into one of two or more alternate groups based on a set of measurements.
(True/False)
4.9/5
(39)
Initial starting points in nonhierarchical clustering is represented by
a) cluster membership
b) cluster seeds
c) cluster centurions
d) none of the above
(Short Answer)
4.8/5
(34)
Common factor analysis focuses on shared variance, hence communalities are used in the diagonal of the matrix
(True/False)
4.7/5
(39)
The underlying assumption in a discriminant analysis is that the independent variables are assumed to be normally distributed.
(True/False)
4.9/5
(43)
Simple Euclidean distance is a common measurement of similarity on a perceptual map.
(True/False)
4.8/5
(35)
Each respondent has a factor score on each factor in addition to the respondent's rating on the original variables.
(True/False)
4.8/5
(35)
Factor loadings are a measurement of the correlations between the factors and the original variables.
(True/False)
4.8/5
(41)
A major advantage of cluster analysis is the availability of standard statistical tests to ensure that the output does not represent pure randomness.
(True/False)
4.9/5
(36)
Showing 41 - 58 of 58
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)