Exam 19: Correlation Analysis and Regression Analysis
Exam 1: A Decision Making Perspective on Marketing Intelligence60 Questions
Exam 2: Marketing Research in Practice26 Questions
Exam 3: The Marketing Research Process60 Questions
Exam 4: Research Design and Implementation68 Questions
Exam 5: Secondary Sources of Marketing Data54 Questions
Exam 6: Standardized Sources of Marketing Data43 Questions
Exam 7: Marketing Research on the Internet24 Questions
Exam 8: Information Collection: Qualitative and Observational Methods72 Questions
Exam 9: Information From Respondents: Issues in Data Collection30 Questions
Exam 10: Information From Respondents: Survey Methods55 Questions
Exam 11: Attitude Measurement86 Questions
Exam 12: Designing the Questionnaire47 Questions
Exam 13: Experimentation83 Questions
Exam 14: Sampling Fundamentals70 Questions
Exam 15: Sample Size and Statistical Theory41 Questions
Exam 16: Fundamentals of Data Analysis48 Questions
Exam 17: Hypothesis Testing: Basic Concepts and Tests of Association22 Questions
Exam 18: Hypothesis Testing: Means and Proportions26 Questions
Exam 19: Correlation Analysis and Regression Analysis42 Questions
Exam 20: Discriminant, Factor and Cluster Analysis58 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis47 Questions
Exam 22: Presenting the Results17 Questions
Exam 23: Marketing-Mix Measures97 Questions
Exam 24: Brand and Customer Metrics34 Questions
Exam 25: New Age Strategies39 Questions
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The larger the beta coefficient value, the stronger the effect of that variable upon the dependent variable.
(True/False)
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When an understanding of the relationship between X and Y is the motivation behind data analysis, the estimate of the
parameter is of primary importance.

(True/False)
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The degree of linear association between two intervally scaled variables is measured by
a) Pearson correlation coefficient
b) significance level
c) analysis of variance
d) β
(Short Answer)
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In a scatter diagram, the sample correlation value is 1 if,
(Multiple Choice)
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Regression is an analysis of dependence technique since it involves a dependent variable as the focus of analysis.
(True/False)
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If the parameter
is zero, the value of b must also always be zero.

(True/False)
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Snow Belt Airlines weighed the baggage of 100 passengers and found the mean weight to be 34.2 pounds with a standard deviation of 14 pounds.What is the 95% confidence interval for the actual weight of the baggage? Round Z to the nearest whole number)
a) 20.0 - 48.2
b) 32.8 - 35.6
c) 31.4 - 37.0
d) 0.0 - 50.0
(Short Answer)
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Correlation analysis provides a measure of the strength of association between two variables, but tells us nothing about the nature of the relationship between them
(True/False)
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Although the least-squares regression line provides a reasonable fit of the data points, there are some deviations in the sample data about the line.
(True/False)
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Which of the following is not a property of the product moment correlation coefficient?
(Multiple Choice)
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In the expression Ŷ = 7.26 + 28.9 X, the estimated value of
= 28.9 and the estimated value of β = 7.26.

(True/False)
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The Pearson correlation coefficient measures the degree to which there is a linear association between two intervally scaled variables.
(True/False)
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Which one of the following is the same as standard deviation of regression coefficient?
a) sum of squares of errors
b) standard error
c) predicted value
d) standard error of the estimate
(Short Answer)
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A least squares criterion minimizes the squared vertical deviations from the regression line.
(True/False)
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If a variable that is excluded from the model is correlated with an independent variable in the model, the regression coefficient will reflect the impact of the excluded variable on the dependent variable.
(True/False)
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To examine the association between two variables after controlling for the other variables the researcher should use
a) bivariate correlation
b) partial correlation
c) product moment correlation
d) simple correlation
(Short Answer)
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A regression model can be used to accurately predict the level of a dependent variable, given extreme values of an independent variable.
(True/False)
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If you tested a null hypothesis on problem 7, and accepted it, the probability of Type I error would be
a) .95
b) .50
c) .10
d) zero
(Short Answer)
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An independent variable which takes a small number 3 or 4) of discrete values is often termed a dummy variable.
(True/False)
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