Question 1

The expected percentages of basketball players in the

Accepted Answer

population are 70, 8

Question 2

The percentage of people who say that they will buy the product as soon as it is introduced is: 1) less than that of those who will purchase if others seem satisfied; 2) 20 percent; 3) 2/3 of the percentage of people who will check the price before purchasing.

Accepted Answer

A) 1) 
B) 1) and 2) 
C) 1), 2), and 3) 
D) 2) and 3) 
E) 1) and 3) 
A) 1) 
B) 1) and 2) 
C) 1), 2), and 3) 
D) 2) and 3) 
E) 1) and 3)

Question 3

The table above is an example of a difference between means.
B)a frequency distribution.
C)a two-way tabulation.
D)a cross-tabulation.
E)an interval-scaled question.

Accepted Answer

The answer of The table above is an example of...

Question 4

The most primitive form of data from data analysis perspective is 
a) nominal scale 
b) ordinal scale 
c) interval scale 
d) ratio scale

Accepted Answer

The answer of The most primitive form of data from...

Question 5

The difference between means is concerned with the association between two questions, the question defining the group for example, smokers or nonsmokers) and another question fear of fires).

Accepted Answer

A) True 
 B)False

Question 6

Ambiguity is the result of an interviewer's failing to understand the question he must ask his respondents.

Accepted Answer

A) True 
 B)False

Question 7

If a researcher's objective is to analyze a single question for various subgroups, based on a frequency distribution, the technique is termed cross-tabulation.

Accepted Answer

A) True 
 B)False

Question 8

If a research study is well designed, then the researcher is assured of clear judgments and conclusions leading to good decisions, even if the data analysis techniques aren't entirely appropriate.

Accepted Answer

A) True 
 B)False

Question 9

Consider the following question: "What are your opinions about the way the President is handling the economic problems facing the nation?" This is an example of a closed-ended question.

Accepted Answer

A) True 
 B)False

Question 10

While analyzing his data, Mr.Thorough decided to use a frequency distribution to study the response to each question.Later he became interested in finding out if there were any significant differences between the three subgroups in his study.The appropriate technique at this stage is the difference between means.

Accepted Answer

A) True 
 B)False

Question 11

The basic purpose of data analysis is to extract meaning and knowledge from the collected data.

Accepted Answer

A) True 
 B)False

Question 12

Product usage is a useful variable when a researcher is seeking to segment the population.

Accepted Answer

A) True 
 B)False

Question 13

The table shown above is an example of

Accepted Answer

A) one-way classification. 
B) four-way classification. 
C) six-way classification. 
D) cross-tabulation. 
E) none of the above. 
A) one-way classification. 
B) four-way classification. 
C) six-way classification. 
D) cross-tabulation. 
E) none of the above.

Question 14

A procedure in which the existing data with a large number of variables are collapsed into fewer variables, is called ________

Accepted Answer

A) Weighting 
B) Standardization 
C) Scale Transformation 
D) Variable Re-specification 
A) Weighting 
B) Standardization 
C) Scale Transformation 
D) Variable Re-specification

Question 15

When the data is collected on a nominal scale, the researcher can only use the mean and percentages to make meaningful conclusions.

Accepted Answer

A) True 
 B)False

Question 16

The coding of closed-ended questions involves judgment decisions.

Accepted Answer

A) True 
 B)False

Question 17

When problems are identified during the editing stage, the researcher's only options are to re-contact the respondent or to throw out the entire questionnaire.

Accepted Answer

A) True 
 B)False

Question 18

Cross-tabulation is the analysis of association between two variables that are nominally scaled.

Accepted Answer

A) True 
 B)False

Question 19

It is generally easier to code open-ended questions as compared with closed-ended questions because the researcher has more options with open-ended questions.

Accepted Answer

A) True 
 B)False

Question 20

Omissions refer simply to the errors resulting from the failure of interviewers to ask all questions.

Accepted Answer

A) True 
 B)False

Exam 16: Fundamentals of Data Analysis

The expected percentages of basketball players in the

The percentage of people who say that they will buy the product as soon as it is introduced is: 1) less than that of those who will purchase if others seem satisfied; 2) 20 percent; 3) 2/3 of the percentage of people who will check the price before purchasing.

The table above is an example of a difference between means. B)a frequency distribution. C)a two-way tabulation. D)a cross-tabulation. E)an interval-scaled question.

The most primitive form of data from data analysis perspective is a) nominal scale b) ordinal scale c) interval scale d) ratio scale

The difference between means is concerned with the association between two questions, the question defining the group for example, smokers or nonsmokers) and another question fear of fires).

Ambiguity is the result of an interviewer's failing to understand the question he must ask his respondents.

If a researcher's objective is to analyze a single question for various subgroups, based on a frequency distribution, the technique is termed cross-tabulation.

If a research study is well designed, then the researcher is assured of clear judgments and conclusions leading to good decisions, even if the data analysis techniques aren't entirely appropriate.

Consider the following question: "What are your opinions about the way the President is handling the economic problems facing the nation?" This is an example of a closed-ended question.

The basic purpose of data analysis is to extract meaning and knowledge from the collected data.

Product usage is a useful variable when a researcher is seeking to segment the population.

The table shown above is an example of

A procedure in which the existing data with a large number of variables are collapsed into fewer variables, is called ________

When the data is collected on a nominal scale, the researcher can only use the mean and percentages to make meaningful conclusions.

The coding of closed-ended questions involves judgment decisions.

When problems are identified during the editing stage, the researcher's only options are to re-contact the respondent or to throw out the entire questionnaire.

Cross-tabulation is the analysis of association between two variables that are nominally scaled.

It is generally easier to code open-ended questions as compared with closed-ended questions because the researcher has more options with open-ended questions.

Omissions refer simply to the errors resulting from the failure of interviewers to ask all questions.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters