Question 1

The more specialised, expensive, bulky or perishable is the product, and the more after-sales service it may require, the more likely:

Accepted Answer

A) the channel is relatively short. 
B) the channel is relatively long. 
C) multiple channels are used. 
D) the channel is relatively wide. 
A) the channel is relatively short. 
B) the channel is relatively long. 
C) multiple channels are used. 
D) the channel is relatively wide.

Question 2

Which of the following is a criterion for selecting intermediaries?

Accepted Answer

A) Reputation 
B) Profitability 
C) Organisation type 
D) Profitability and organisation type 
A) Reputation 
B) Profitability 
C) Organisation type 
D) Profitability and organisation type

Question 3

There are four forms of 'flow' in the channel, and they include physical, transactional, routine and information.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is not an internal determinant of channel structure and relationships?

Accepted Answer

A) Company objectives 
B) Competition 
C) Coverage 
D) Communication 
A) Company objectives 
B) Competition 
C) Coverage 
D) Communication

Question 5

Which of the following statements about the termination of channel relationships is incorrect?

Accepted Answer

A) The most typical reason for termination is changes in the international marketer's distribution approach or a (perceived)lack of performance by the intermediary. 
B) Channel relationships go through a life cycle. 
C) Over time, the manufacturer's marketing capabilities increase while a distributor's ability and willingness to grow the manufacturer's business in that market decreases. 
D) All the alternatives are correct. 
A) The most typical reason for termination is changes in the international marketer's distribution approach or a (perceived)lack of performance by the intermediary. 
B) Channel relationships go through a life cycle. 
C) Over time, the manufacturer's marketing capabilities increase while a distributor's ability and willingness to grow the manufacturer's business in that market decreases. 
D) All the alternatives are correct.

Question 6

Two dimensions are of major importance to inventory management.They are:

Accepted Answer

A) the length of the total order cycle and its consistency. 
B) the throughput volume and inventory management cost. 
C) the economies of scale and economies of scope. 
D) the cost and storage time. 
A) the length of the total order cycle and its consistency. 
B) the throughput volume and inventory management cost. 
C) the economies of scale and economies of scope. 
D) the cost and storage time.

Question 7

Which category of export marketing strategy requires the marketer to make an investment into the foreign market for the purpose of selling its products in that market or more broadly?

Accepted Answer

A) Indirect exporter 
B) Direct exporter 
C) Integrated distribution 
D) Agents 
A) Indirect exporter 
B) Direct exporter 
C) Integrated distribution 
D) Agents

Question 8

Which of the following statements about transportation modes is correct?

Accepted Answer

A) Merchandise shipped via air is likely to suffer less loss and damage from exposure of the cargo to movement. 
B) High-value items are more likely to be shipped by air, particularly if they have a high density. 
C) Water transportation is a key mode for international freight movements. 
D) All of these choices 
A) Merchandise shipped via air is likely to suffer less loss and damage from exposure of the cargo to movement. 
B) High-value items are more likely to be shipped by air, particularly if they have a high density. 
C) Water transportation is a key mode for international freight movements. 
D) All of these choices

Question 9

What is the main reason to use an intermediary when introducing an internationally marketed product into a new foreign market?

Accepted Answer

A) Space reduction 
B) Flighting of possible retailing expenditures 
C) Relatively low-cost entry 
D) Sensationalising the instalment precedent 
A) Space reduction 
B) Flighting of possible retailing expenditures 
C) Relatively low-cost entry 
D) Sensationalising the instalment precedent

Question 10

What does the term 'channel design' mean?

Accepted Answer

A) The use of common product packaging within product families in a channel 
B) The use of common texture within product families in a channel 
C) The length and width of the channel employed 
D) Development of the channel of communication to stockholders, particularly presentations and printed brochures 
A) The use of common product packaging within product families in a channel 
B) The use of common texture within product families in a channel 
C) The length and width of the channel employed 
D) Development of the channel of communication to stockholders, particularly presentations and printed brochures

Question 11

Which of the following is not on the '11 Cs' checklist?

Accepted Answer

A) Country 
B) Company objectives 
C) Character 
D) Capital 
A) Country 
B) Company objectives 
C) Character 
D) Capital

Question 12

If a business depends on an outside distribution system (that may have regional or global coverage), it is considered to have intra-company links.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is not an advantage of a single distributor?

Accepted Answer

A) One corporate presence eliminates confusion among buyers and local officials. 
B) Communication is less plagued by noise. 
C) Logistics flows are more economical. 
D) Marketing programs are cheaper. 
A) One corporate presence eliminates confusion among buyers and local officials. 
B) Communication is less plagued by noise. 
C) Logistics flows are more economical. 
D) Marketing programs are cheaper.

Question 14

The type of channel chosen:

Accepted Answer

A) is an administrative decision based on costing rather than profit projections. 
B) directly affects the distribution culture. 
C) must match the overall positioning of the product in the market. 
D) None of the above 
A) is an administrative decision based on costing rather than profit projections. 
B) directly affects the distribution culture. 
C) must match the overall positioning of the product in the market. 
D) None of the above

Question 15

Parallel importation refers to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted into a country by bypassing designated channels.What type of market is this?

Accepted Answer

A) Subversive 
B) Sub-governmental 
C) Grey. 
D) Black 
A) Subversive 
B) Sub-governmental 
C) Grey. 
D) Black

Question 16

Red markets refer to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted to the country by bypassing designated channels.

Accepted Answer

A) True 
 B)False

Question 17

Channel configuration of services and consumers goods is practically the same.

Accepted Answer

A) True 
 B)False

Question 18

___________ will purchase the product and will therefore exercise more ____________ than ________.

Accepted Answer

A) Distributors; independence; agents 
B) Distributors; dependence; agents. 
C) Agents; dependence; distributors 
D) Agents; independence; distributors 
A) Distributors; independence; agents 
B) Distributors; dependence; agents. 
C) Agents; dependence; distributors 
D) Agents; independence; distributors

Question 19

The connections made by marketing institutions are not solely for the physical movement of goods.They also serve as transactional title flows and informational communications flows.

Accepted Answer

A) True 
 B)False

Question 20

The 11 'C's checklist is used to determine channel structure and relationships.Three of the factors are not controllable because the firm must adjust to existing structures.These factors are culture, competition and coverage.

Accepted Answer

A) True 
 B)False

The more specialised, expensive, bulky or perishable is the product, and the more after-sales service it may require, the more likely:

Which of the following is a criterion for selecting intermediaries?

There are four forms of 'flow' in the channel, and they include physical, transactional, routine and information.

Which of the following is not an internal determinant of channel structure and relationships?

Which of the following statements about the termination of channel relationships is incorrect?

Two dimensions are of major importance to inventory management.They are:

Which category of export marketing strategy requires the marketer to make an investment into the foreign market for the purpose of selling its products in that market or more broadly?

Which of the following statements about transportation modes is correct?

What is the main reason to use an intermediary when introducing an internationally marketed product into a new foreign market?

What does the term 'channel design' mean?

Which of the following is not on the '11 Cs' checklist?

If a business depends on an outside distribution system (that may have regional or global coverage), it is considered to have intra-company links.

Which of the following is not an advantage of a single distributor?

The type of channel chosen:

Parallel importation refers to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted into a country by bypassing designated channels.What type of market is this?

Red markets refer to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted to the country by bypassing designated channels.

Channel configuration of services and consumers goods is practically the same.

___ will purchase the product and will therefore exercise more than .

The connections made by marketing institutions are not solely for the physical movement of goods.They also serve as transactional title flows and informational communications flows.

The 11 'C's checklist is used to determine channel structure and relationships.Three of the factors are not controllable because the firm must adjust to existing structures.These factors are culture, competition and coverage.

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 8: Channels of distribution and logistics

The more specialised, expensive, bulky or perishable is the product, and the more after-sales service it may require, the more likely:

Which of the following is a criterion for selecting intermediaries?

There are four forms of 'flow' in the channel, and they include physical, transactional, routine and information.

Which of the following is not an internal determinant of channel structure and relationships?

Which of the following statements about the termination of channel relationships is incorrect?

Two dimensions are of major importance to inventory management.They are:

Which category of export marketing strategy requires the marketer to make an investment into the foreign market for the purpose of selling its products in that market or more broadly?

Which of the following statements about transportation modes is correct?

What is the main reason to use an intermediary when introducing an internationally marketed product into a new foreign market?

What does the term 'channel design' mean?

Which of the following is not on the '11 Cs' checklist?

If a business depends on an outside distribution system (that may have regional or global coverage), it is considered to have intra-company links.

Which of the following is not an advantage of a single distributor?

The type of channel chosen:

Parallel importation refers to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted into a country by bypassing designated channels.What type of market is this?

Red markets refer to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted to the country by bypassing designated channels.

Channel configuration of services and consumers goods is practically the same.

___________ will purchase the product and will therefore exercise more ____________ than ________.

The connections made by marketing institutions are not solely for the physical movement of goods.They also serve as transactional title flows and informational communications flows.

The 11 'C's checklist is used to determine channel structure and relationships.Three of the factors are not controllable because the firm must adjust to existing structures.These factors are culture, competition and coverage.

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

___ will purchase the product and will therefore exercise more than .