Exam 14: Social Networking and Communications

Which of the following is an advantage of using social media?

Social media differ from traditional media in that social media are:

Sigma-Electro Inc.is a leading electronics company located in Philadelphia.As part of its new product promotion strategy, the company has placed advertisements in several social networking sites requesting marketing professionals to take part in an online discussion to suggest ways of promoting a product that the company plans to launch in the market shortly.Which of the following is the marketing technique implemented by Sigma-Electro?

Traditional marketing is often ________-suited to ___________firms, which often lack the means to communicate their message to a large audience.

Which of the following is true about the use of social media for sales promotion?

Which of the following gives the appearance of a grassroots movement that is actually produced behind the scenes by a firm promoting itself or its products?

A _____ network is a communal structure consisting of individuals or organisations connected with each other through friendship, common interest, commercial transactions, information exchange or other types of relationship.

A __________ is a website on which individuals make regular entries of commentary.A _________ is a website developed and maintained by a community of users who add informative content on a variety of topics.A _________ is essentially a site where people hold conversations in the form of posted messages.

Which of the following is true of traditional marketing communications?

Which of the following is a shortcoming of social media?

Which of the following countries has the most internet users?

International communications via social networks are a form of mass marketing.

Which of the following is a major benefit that firms obtain by using social media in their international marketing activities?

Social media are a double-edged sword.

Most of the world's top bloggers are in:

Which of these generations represents a global generation interconnected through the social media?

Cultural differences have very little impact on the way social media are used around the world.

Which of the following statements about social media is incorrect?

The dynamic nature of cyberspace means that a single person can take on the roles of opinion provider, giver and sharer.

Which of the following is a marketing technique that facilitates and encourages people to pass along a marketing message to other users or sites, leading to a potentially exponential growth of communications?