Question 1

Which of the following is not considered a step in evaluating data?

Accepted Answer

A) Evaluate the purpose and method of the original data collection. 
B) Assess the quality of the data. 
C) Consider the compatibility and comparability of the data. 
D) Do a background check on the author of the data. 
A) Evaluate the purpose and method of the original data collection. 
B) Assess the quality of the data. 
C) Consider the compatibility and comparability of the data. 
D) Do a background check on the author of the data. D

Question 2

Which of the following best describes the reasons that justify the need for research when entering new markets?

Accepted Answer

A) To serve a market efficiently, firms must learn what customers want, why they want it and how they should go about filling their needs. 
B) Decisions concerning entry and expansion in overseas markets and the selection and appointment of distributors are often made after a cursory subjective assessment of the situation. 
C) To enter a market without conducting marketing research places firms, their assets and their entire operation at risk. 
D) All of these choices. 
A) To serve a market efficiently, firms must learn what customers want, why they want it and how they should go about filling their needs. 
B) Decisions concerning entry and expansion in overseas markets and the selection and appointment of distributors are often made after a cursory subjective assessment of the situation. 
C) To enter a market without conducting marketing research places firms, their assets and their entire operation at risk. 
D) All of these choices. D

Question 3

Using data services for research has its drawbacks, including that:

Accepted Answer

A) only English-language publications are covered. 
B) search engines cover only a portion of publications. 
C) data is subjectively interpreted. 
D) only English-language publications are covered and search engines cover only a portion of publications. 
A) only English-language publications are covered. 
B) search engines cover only a portion of publications. 
C) data is subjectively interpreted. 
D) only English-language publications are covered and search engines cover only a portion of publications. B

Question 4

Which of the following does not affect the complexity of primary research?

Accepted Answer

A) Environment 
B) Attitudes 
C) Market conditions 
D) Market industrialisation level 
A) Environment 
B) Attitudes 
C) Market conditions 
D) Market industrialisation level

Question 5

The American Marketing Association (AMA)defines marketing research as 'the function that links the consumer, customer, and public to the marketer through information'.

Accepted Answer

A) True 
 B)False

Question 6

Given the cost associated with conducting international marketing research, companies must look very carefully at its impact on resources from not only a financial viewpoint but also an environmental one.

Accepted Answer

A) True 
 B)False

Question 7

Foreign-market opportunity analysis is not a frequent research objective due to its high costs and lack of objectivity.

Accepted Answer

A) True 
 B)False

Question 8

A technique that investigates the content of communication in a society and entails literally counting the number of times per-selected words, themes, symbols or pictures appear in a given medium is known as:

Accepted Answer

A) content compute. 
B) count. 
C) content count. 
D) content analysis. 
A) content compute. 
B) count. 
C) content count. 
D) content analysis.

Question 9

Scenario analysis is a research technique that looks at different configurations of key variables in the international market.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not an example of a source of information that can be accessed by a marketer trying to understand a foreign market?

Accepted Answer

A) Service organisations 
B) Trade associations 
C) Directories 
D) Country support 'houses' 
A) Service organisations 
B) Trade associations 
C) Directories 
D) Country support 'houses'

Question 11

Specific research questions must be formulated to determine precisely the information that is sought.The following are examples of such marketing questions, except:

Accepted Answer

A) What is the market potential for our furniture in Malaysia? 
B) How much does the typical Chinese consumer spend on soft drinks? 
C) What will happen to demand in Indonesia if we raise our product price along monthly inflation levels? 
D) All these choices are correct. 
A) What is the market potential for our furniture in Malaysia? 
B) How much does the typical Chinese consumer spend on soft drinks? 
C) What will happen to demand in Indonesia if we raise our product price along monthly inflation levels? 
D) All these choices are correct.

Question 12

Unstructured or open-ended questions capture more in-depth information, but they also increase the potential for:

Accepted Answer

A) unanswered questions. 
B) lawsuits. 
C) interviewer bias. 
D) cost. 
A) unanswered questions. 
B) lawsuits. 
C) interviewer bias. 
D) cost.

Question 13

Which of the following is not a reason why firms are reluctant to engage in international marketing activities?

Accepted Answer

A) A limited appreciation for the different marketing environment abroad 
B) The lack of familiarity with national and international data sources and the inability to use them if obtained 
C) That firms often build up their international marketing activities gradually; frequently on the basis of unsolicited orders 
D) Converging tastes and preference on a global basis. 
A) A limited appreciation for the different marketing environment abroad 
B) The lack of familiarity with national and international data sources and the inability to use them if obtained 
C) That firms often build up their international marketing activities gradually; frequently on the basis of unsolicited orders 
D) Converging tastes and preference on a global basis.

Question 14

Of all data sources, governments typically have the greatest variety of data available.

Accepted Answer

A) True 
 B)False

Question 15

Even though most managers recognise the need for domestic marketing research, the single most important cause for failure in the international marketplace is insufficient ___________and _______________ .

Accepted Answer

A) research; adaptation 
B) preparation; information 
C) localisation; standardisation 
D) competitive advantage; cultural information 
A) research; adaptation 
B) preparation; information 
C) localisation; standardisation 
D) competitive advantage; cultural information

Question 16

A ______________variable is a substitute for a variable that one cannot directly measure.

Accepted Answer

A) flexy 
B) beta 
C) alpha 
D) proxy 
A) flexy 
B) beta 
C) alpha 
D) proxy

Question 17

Which factor has most drastically changed the way marketers investigate data research?

Accepted Answer

A) Globalisation 
B) Interchange of information between nations 
C) The internet 
D) Relaxation of privacy laws in the Western world 
A) Globalisation 
B) Interchange of information between nations 
C) The internet 
D) Relaxation of privacy laws in the Western world

Question 18

The centralised approach to marketing research gives most of the control, focus, thrust and design to:

Accepted Answer

A) the market research manager. 
B) the brand. 
C) corporate headquarters. 
D) local country operations. 
A) the market research manager. 
B) the brand. 
C) corporate headquarters. 
D) local country operations.

Question 19

Research objectives vary from company to company, depending on the internal state of readiness of the firm.

Accepted Answer

A) True 
 B)False

Question 20

'When entering international markets, companies encounter new parameters.' What does this mean?

Accepted Answer

A) In crossing national borders, a firm encounters parameters not found in domestic marketing.Examples include duties, foreign currencies and changes in their value, different modes of transportation, international documentation, and port facilities. 
B) By entering new markets the firm exposes itself to a much greater variety of competition than existed in the domestic market. 
C) Going international often means entering into more than one market. 
D) None of the above 
A) In crossing national borders, a firm encounters parameters not found in domestic marketing.Examples include duties, foreign currencies and changes in their value, different modes of transportation, international documentation, and port facilities. 
B) By entering new markets the firm exposes itself to a much greater variety of competition than existed in the domestic market. 
C) Going international often means entering into more than one market. 
D) None of the above

Which of the following is not considered a step in evaluating data?

Which of the following best describes the reasons that justify the need for research when entering new markets?

Using data services for research has its drawbacks, including that:

Which of the following does not affect the complexity of primary research?

The American Marketing Association (AMA)defines marketing research as 'the function that links the consumer, customer, and public to the marketer through information'.

Given the cost associated with conducting international marketing research, companies must look very carefully at its impact on resources from not only a financial viewpoint but also an environmental one.

Foreign-market opportunity analysis is not a frequent research objective due to its high costs and lack of objectivity.

A technique that investigates the content of communication in a society and entails literally counting the number of times per-selected words, themes, symbols or pictures appear in a given medium is known as:

Scenario analysis is a research technique that looks at different configurations of key variables in the international market.

Which of the following is not an example of a source of information that can be accessed by a marketer trying to understand a foreign market?

Specific research questions must be formulated to determine precisely the information that is sought.The following are examples of such marketing questions, except:

Unstructured or open-ended questions capture more in-depth information, but they also increase the potential for:

Which of the following is not a reason why firms are reluctant to engage in international marketing activities?

Of all data sources, governments typically have the greatest variety of data available.

Even though most managers recognise the need for domestic marketing research, the single most important cause for failure in the international marketplace is insufficient _and _____ .

A ______________variable is a substitute for a variable that one cannot directly measure.

Which factor has most drastically changed the way marketers investigate data research?

The centralised approach to marketing research gives most of the control, focus, thrust and design to:

Research objectives vary from company to company, depending on the internal state of readiness of the firm.

'When entering international markets, companies encounter new parameters.' What does this mean?

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Exam 6: Building the knowledge base

Which of the following is not considered a step in evaluating data?

Which of the following best describes the reasons that justify the need for research when entering new markets?

Using data services for research has its drawbacks, including that:

Which of the following does not affect the complexity of primary research?

The American Marketing Association (AMA)defines marketing research as 'the function that links the consumer, customer, and public to the marketer through information'.

Given the cost associated with conducting international marketing research, companies must look very carefully at its impact on resources from not only a financial viewpoint but also an environmental one.

Foreign-market opportunity analysis is not a frequent research objective due to its high costs and lack of objectivity.

A technique that investigates the content of communication in a society and entails literally counting the number of times per-selected words, themes, symbols or pictures appear in a given medium is known as:

Scenario analysis is a research technique that looks at different configurations of key variables in the international market.

Which of the following is not an example of a source of information that can be accessed by a marketer trying to understand a foreign market?

Specific research questions must be formulated to determine precisely the information that is sought.The following are examples of such marketing questions, except:

Unstructured or open-ended questions capture more in-depth information, but they also increase the potential for:

Which of the following is not a reason why firms are reluctant to engage in international marketing activities?

Of all data sources, governments typically have the greatest variety of data available.

Even though most managers recognise the need for domestic marketing research, the single most important cause for failure in the international marketplace is insufficient ___________and _______________ .

A ______________variable is a substitute for a variable that one cannot directly measure.

Which factor has most drastically changed the way marketers investigate data research?

The centralised approach to marketing research gives most of the control, focus, thrust and design to:

Research objectives vary from company to company, depending on the internal state of readiness of the firm.

'When entering international markets, companies encounter new parameters.' What does this mean?

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Social Networking and Communications

Filters

Even though most managers recognise the need for domestic marketing research, the single most important cause for failure in the international marketplace is insufficient _and _____ .