Question 1

Traditional marketing campaigns are dynamic and have an unlimited life.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is true about the use of social media around the world?

Accepted Answer

A) Differences in culture affect the way social media are used around the world. 
B) The world's entire population has ready access to social media. 
C) The digital divide affects only developed countries. 
D) Economic conditions have no impact on the way social media are used. 
A) Differences in culture affect the way social media are used around the world. 
B) The world's entire population has ready access to social media. 
C) The digital divide affects only developed countries. 
D) Economic conditions have no impact on the way social media are used.

Question 3

The strength of the ties between marketers and consumers depends mainly on the frequency and quality of customer interactions related to the firm's products.

Accepted Answer

A) True 
 B)False

Question 4

Differences in technology diffusion drive the way social media are used around the world.

Accepted Answer

A) True 
 B)False

Question 5

Social media leverage the power of electronic word-of-mouth.

Accepted Answer

A) True 
 B)False

Question 6

Explain giving examples how culture has an impact on the use of social media.

Accepted Answer

Answers will vary.Some examples that can

Question 7

When a social network converges around shared interests, goals, values or attitudes, it fosters a common identity among its members.This is called:

Accepted Answer

A) a social community. 
B) social loafing. 
C) a social contagion. 
D) social marketing. 
A) a social community. 
B) social loafing. 
C) a social contagion. 
D) social marketing.

Question 8

Which of the following is a factor behind the success of social media-based communications?

Accepted Answer

A) An emphasis on pushing or cajoling consumers to buy the firm's products 
B) The implementation of static campaigns with a limited lifespan 
C) A minimum requirement of time and resources 
D) The ability to measure consumer behaviour and target highly specific market segments 
A) An emphasis on pushing or cajoling consumers to buy the firm's products 
B) The implementation of static campaigns with a limited lifespan 
C) A minimum requirement of time and resources 
D) The ability to measure consumer behaviour and target highly specific market segments

Question 9

Which of the following alternatives is incorrect?

Accepted Answer

A) Opinion seekers tend to regard recommendations by friends or classmates as particularly credible and reliable, and thus rely on social media for obtaining information regarding their purchases. 
B) Latin Americans are heavy users of social media sites. 
C) People in the Asia-Pacific region have the highest average number of hours of social networking in the world. 
D) Britain's WPP, the world's largest advertising agency, generates more than 25 per cent of its total worldwide revenue from digital activities. 
A) Opinion seekers tend to regard recommendations by friends or classmates as particularly credible and reliable, and thus rely on social media for obtaining information regarding their purchases. 
B) Latin Americans are heavy users of social media sites. 
C) People in the Asia-Pacific region have the highest average number of hours of social networking in the world. 
D) Britain's WPP, the world's largest advertising agency, generates more than 25 per cent of its total worldwide revenue from digital activities.

Question 10

The internet has surpassed television as the largest market for advertising.

Accepted Answer

A) True 
 B)False

Question 11

A 'digital divide', which occurs when people lack knowledge on how to use computer technologies, is very rare nowadays.

Accepted Answer

A) True 
 B)False

Question 12

Measuring the effectiveness of social media is always easy.

Accepted Answer

A) True 
 B)False

Question 13

Online marketing requires minimum commitment of time and resources.

Accepted Answer

A) True 
 B)False

Question 14

The extent to which people are exposed to, and influenced by, the knowledge, attitude or behaviour of others, particularly those in their peer group, is known as social:

Accepted Answer

A) undermining. 
B) facilitation. 
C) loafing. 
D) contagion. 
A) undermining. 
B) facilitation. 
C) loafing. 
D) contagion.

Question 15

Discuss any one major benefit that firms obtain by using social media in their international marketing activities.

Accepted Answer

Perhaps the number one advantage of soci

Question 16

What are blogs, wikis, forums and podcasts?

Accepted Answer

A blog is a website on which individuals

Question 17

Contemporary PR requires creating a corporate website that offers an attractive portal.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a social media success strategy in international marketing?

Accepted Answer

A) Monitor the firm's online reputation. 
B) Implement static and limited campaigns. 
C) Push consumers to buy the firm's products. 
D) Target the general, nonspecific market. 
A) Monitor the firm's online reputation. 
B) Implement static and limited campaigns. 
C) Push consumers to buy the firm's products. 
D) Target the general, nonspecific market.

Question 19

Early attempts at internet-based communications featured static display advertising and pop-up ads.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements is correct?

Accepted Answer

A) Japanese customer may expect a quick fix but also desires an explanation of what went wrong and what the manufacturer will do in order to avoid a repeat of the failure. 
B) By knowing who is using which social sites, marketers can promote their products to their targeted audience at the appropriate sites. 
C) Trust plays a critical role in the success of social media marketing. 
D) All of these choices. 
A) Japanese customer may expect a quick fix but also desires an explanation of what went wrong and what the manufacturer will do in order to avoid a repeat of the failure. 
B) By knowing who is using which social sites, marketers can promote their products to their targeted audience at the appropriate sites. 
C) Trust plays a critical role in the success of social media marketing. 
D) All of these choices.

Traditional marketing campaigns are dynamic and have an unlimited life.

Which of the following is true about the use of social media around the world?

The strength of the ties between marketers and consumers depends mainly on the frequency and quality of customer interactions related to the firm's products.

Differences in technology diffusion drive the way social media are used around the world.

Social media leverage the power of electronic word-of-mouth.

Explain giving examples how culture has an impact on the use of social media.

When a social network converges around shared interests, goals, values or attitudes, it fosters a common identity among its members.This is called:

Which of the following is a factor behind the success of social media-based communications?

Which of the following alternatives is incorrect?

The internet has surpassed television as the largest market for advertising.

A 'digital divide', which occurs when people lack knowledge on how to use computer technologies, is very rare nowadays.

Measuring the effectiveness of social media is always easy.

Online marketing requires minimum commitment of time and resources.

The extent to which people are exposed to, and influenced by, the knowledge, attitude or behaviour of others, particularly those in their peer group, is known as social:

Discuss any one major benefit that firms obtain by using social media in their international marketing activities.

What are blogs, wikis, forums and podcasts?

Contemporary PR requires creating a corporate website that offers an attractive portal.

Which of the following is a social media success strategy in international marketing?

Early attempts at internet-based communications featured static display advertising and pop-up ads.

Which of the following statements is correct?

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Filters

Exam 14: Social Networking and Communications

Traditional marketing campaigns are dynamic and have an unlimited life.

Which of the following is true about the use of social media around the world?

The strength of the ties between marketers and consumers depends mainly on the frequency and quality of customer interactions related to the firm's products.

Differences in technology diffusion drive the way social media are used around the world.

Social media leverage the power of electronic word-of-mouth.

Explain giving examples how culture has an impact on the use of social media.

When a social network converges around shared interests, goals, values or attitudes, it fosters a common identity among its members.This is called:

Which of the following is a factor behind the success of social media-based communications?

Which of the following alternatives is incorrect?

The internet has surpassed television as the largest market for advertising.

A 'digital divide', which occurs when people lack knowledge on how to use computer technologies, is very rare nowadays.

Measuring the effectiveness of social media is always easy.

Online marketing requires minimum commitment of time and resources.

The extent to which people are exposed to, and influenced by, the knowledge, attitude or behaviour of others, particularly those in their peer group, is known as social:

Discuss any one major benefit that firms obtain by using social media in their international marketing activities.

What are blogs, wikis, forums and podcasts?

Contemporary PR requires creating a corporate website that offers an attractive portal.

Which of the following is a social media success strategy in international marketing?

Early attempts at internet-based communications featured static display advertising and pop-up ads.

Which of the following statements is correct?

Introduction to international marketing

The economic environment

Trade institutions and trade policy

The political and legal environment

The cultural environment

Building the knowledge base

Foreign market entry

Channels of distribution and logistics

Product policy and adaptation in international markets

Product and brand management in international markets

Services marketing

Pricing in international markets

International marketing communications

Filters