Question 1

If a wholesaler can buy an item for $38 that has a list price of $95,the trade discount percentage available to the wholesaler is:

Accepted Answer

A)  40%. 
B)  60%. 
C)  66%. 
D)  34%. 
E)  Cannot be determined from the above data. 
A)  40%. 
B)  60%. 
C)  66%. 
D)  34%. 
E)  Cannot be determined from the above data.

Question 2

As a general rule,each channel participant wants a price that provides a __________ sufficient to cover its __________ and provide a contribution to __________.

Accepted Answer

A)  net profit; costs; sales 
B)  gross margin; expenses; profit 
C)  sales level; net profits; costs 
D)  contribution; gross margin; sales 
E)  sales; gross profit margin; net profit 
A)  net profit; costs; sales 
B)  gross margin; expenses; profit 
C)  sales level; net profits; costs 
D)  contribution; gross margin; sales 
E)  sales; gross profit margin; net profit

If a wholesaler can buy an item for $38 that has a list price of $95,the trade discount percentage available to the wholesaler is:

As a general rule,each channel participant wants a price that provides a sufficient to cover its and provide a contribution to __.

Marketing Channel Concepts

The Channel Participants

The Environment of Marketing Channels

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Product Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

International Channel Perspectives

Filters

Exam 11: Pricing Issues in Channel Management

If a wholesaler can buy an item for $38 that has a list price of $95,the trade discount percentage available to the wholesaler is:

As a general rule,each channel participant wants a price that provides a __________ sufficient to cover its __________ and provide a contribution to __________.

Marketing Channel Concepts

The Channel Participants

The Environment of Marketing Channels

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Product Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

International Channel Perspectives

Filters

As a general rule,each channel participant wants a price that provides a sufficient to cover its and provide a contribution to __.