Exam 14: Evaluating Channel Member Performance
Exam 1: Marketing Channel Concepts50 Questions
Exam 2: The Channel Participants51 Questions
Exam 3: The Environment of Marketing Channels63 Questions
Exam 4: Behavioral Processes in Marketing Channels53 Questions
Exam 5: Strategy in Marketing Channels44 Questions
Exam 6: Designing Marketing Channels59 Questions
Exam 7: Selecting the Channel Members36 Questions
Exam 8: Target Markets and Channel Design Strategy43 Questions
Exam 9: Motivating the Channel Members47 Questions
Exam 10: Product Issues in Channel Management39 Questions
Exam 11: Pricing Issues in Channel Management42 Questions
Exam 12: Promotion through the Marketing Channel39 Questions
Exam 13: Logistics and Channel Management54 Questions
Exam 14: Evaluating Channel Member Performance41 Questions
Exam 15: Electronic Marketing Channels34 Questions
Exam 16: Franchise Marketing Channels29 Questions
Exam 17: Marketing Channels for Services39 Questions
Exam 18: International Channel Perspectives38 Questions
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Generally,the more complex the product,the __________ the scope of channel member evaluations.
Free
(Multiple Choice)
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Correct Answer:
B
If a channel member fails to meet minimum performance standards,the channel manager should:
Free
(Multiple Choice)
4.7/5
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Correct Answer:
B
When a manufacturer thoroughly evaluates only those channel members whose sales figures are unusually out of line,it is using:
Free
(Multiple Choice)
4.9/5
(39)
Correct Answer:
B
A new criterion being considered useful in evaluating channel members is:
(Multiple Choice)
4.8/5
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A channel member's inventory should be evaluated based on all of the following except:
(Multiple Choice)
4.9/5
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If a channel member is not meeting performance standards,the channel manager should:
(Multiple Choice)
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What type of appraisal does a channel manager conduct to assist in maintaining current operating control of channel members' efforts to sell the manufacturer's products?
(Multiple Choice)
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A major disadvantage of a separate performance evaluation is that:
(Multiple Choice)
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Evaluating channel members using separate performance evaluations:
(Multiple Choice)
4.8/5
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According to Spriggs,which of the following is not a criterion for measuring channel member performance?
(Multiple Choice)
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In order to spot negative channel member attitudes before they affect performance,attitudes should be:
(Multiple Choice)
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All of the following are appropriate methods to evaluate channel member performance in the context of the channel member's competition except:
(Multiple Choice)
4.9/5
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Manufacturers can obtain detailed sales data from channel members more readily if they have:
(Multiple Choice)
4.9/5
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Generally,the greater the degree of control the manufacturer has over the channel member:
(Multiple Choice)
4.8/5
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Issues associated with a social satisfaction evaluation of channel members include all of the following except:
(Multiple Choice)
4.8/5
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A channel member's sales performance usually is compared to all of the following except:
(Multiple Choice)
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Separate performance evaluations measure channel member performance against one or more criteria when:
(Multiple Choice)
4.8/5
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