Question 1

During the decline stage of the product life cycle,it is not unusual to find all of the following except:

Accepted Answer

A)  Some channel members who still carry the product in question. 
B)  A high proportion of low volume channel members. 
C)  Small orders by channel members. 
D)  High costs of servicing channel members. 
E)  Increased profit margins. 
A)  Some channel members who still carry the product in question. 
B)  A high proportion of low volume channel members. 
C)  Small orders by channel members. 
D)  High costs of servicing channel members. 
E)  Increased profit margins. E

Question 2

Which of the following is not a stage of the product life cycle?

Accepted Answer

A)  Decline 
B)  Maturity 
C)  Advanced 
D)  Growth 
E)  Introduction 
A)  Decline 
B)  Maturity 
C)  Advanced 
D)  Growth 
E)  Introduction C

Question 3

When pursuing a trading up or trading down product strategy,the most critical issue a channel manager must consider whether:

Accepted Answer

A)  Whether existing channel members provide adequate market coverage of the high or low end of the market. 
B)  Prices are too high or low for the middle market. 
C)  There is adequate inventory to serve all of the market. 
D)  New channel members will be needed to cover the manufacturer's existing markets. 
E)  Speeding up shipments of products will be needed. 
A)  Whether existing channel members provide adequate market coverage of the high or low end of the market. 
B)  Prices are too high or low for the middle market. 
C)  There is adequate inventory to serve all of the market. 
D)  New channel members will be needed to cover the manufacturer's existing markets. 
E)  Speeding up shipments of products will be needed. A

Question 4

Large supermarkets have selected small food manufacturers to provide natural food items for their stores because:

Accepted Answer

A)  Customers are demanding products made by small manufacturers. 
B)  Of the small manufacturer's credibility. 
C)  Large supermarkets can exert greater control over small manufacturers. 
D)  Costs to the supermarkets are lower. 
E)  Small food manufacturers are offering large incentives. 
A)  Customers are demanding products made by small manufacturers. 
B)  Of the small manufacturer's credibility. 
C)  Large supermarkets can exert greater control over small manufacturers. 
D)  Costs to the supermarkets are lower. 
E)  Small food manufacturers are offering large incentives.

Question 5

When Levi Strauss Co.introduced its Levi Strauss Signature brand jeans,it was engaging in a(n)__________ strategy.

Accepted Answer

A)  trading down 
B)  trading up 
C)  expansion 
D)  contraction 
E)  high end 
A)  trading down 
B)  trading up 
C)  expansion 
D)  contraction 
E)  high end

Question 6

Amazon.com has begun to pressure manufacturers to use less wasteful packaging because:

Accepted Answer

A)  Thousands of workers are injured each year opening the hard, clear plastic packaging. 
B)  The packaging is bad for the environment. 
C)  With sales of over $35 billion annually, it has to clout to pressure manufacturers. 
D)  Customers have complained about the use of excessive packaging. 
E)  Having a large advertising budget. 
A)  Thousands of workers are injured each year opening the hard, clear plastic packaging. 
B)  The packaging is bad for the environment. 
C)  With sales of over $35 billion annually, it has to clout to pressure manufacturers. 
D)  Customers have complained about the use of excessive packaging. 
E)  Having a large advertising budget.

Question 7

The success of a manufacturer's product strategies is:

Accepted Answer

A)  Marginally related to channel management. 
B)  Totally dependent upon channel management. 
C)  Generally unrelated to channel management. 
D)  Often related to channel management. 
E)  A prerequisite to channel management. 
A)  Marginally related to channel management. 
B)  Totally dependent upon channel management. 
C)  Generally unrelated to channel management. 
D)  Often related to channel management. 
E)  A prerequisite to channel management.

Question 8

Which of the following would not be considered a differentiated product?

Accepted Answer

A)  Godiva Chocolates 
B)  Bic pens 
C)  Rolex watches 
D)  All-Clad pots and pans 
E)  Tommy Hilfiger products 
A)  Godiva Chocolates 
B)  Bic pens 
C)  Rolex watches 
D)  All-Clad pots and pans 
E)  Tommy Hilfiger products

Question 9

Product service:

Accepted Answer

A)  Should be considered as an important strategic issue. 
B)  Is generally outside the area of channel management. 
C)  Should be in the realm of logistics management. 
D)  Is the responsibility of the channel members other than the manufacturer. 
E)  Is really a product management issue. 
A)  Should be considered as an important strategic issue. 
B)  Is generally outside the area of channel management. 
C)  Should be in the realm of logistics management. 
D)  Is the responsibility of the channel members other than the manufacturer. 
E)  Is really a product management issue.

Question 10

Perhaps the best way for a manufacturer to find out how his products are selling relative to competitive products is:

Accepted Answer

A)  Through sales analysis. 
B)  By performing consumer attitude research. 
C)  By monitoring the flow of products at the point of final sale. 
D)  By hiring A.C. Nielsen Co. to do television ratings. 
E)  To develop a consumer panel that is continuously monitored. 
A)  Through sales analysis. 
B)  By performing consumer attitude research. 
C)  By monitoring the flow of products at the point of final sale. 
D)  By hiring A.C. Nielsen Co. to do television ratings. 
E)  To develop a consumer panel that is continuously monitored.

Question 11

A product positioning strategy includes all of the following except:

Accepted Answer

A)  The type of retailer selling the product. 
B)  The degree of brand equity. 
C)  The "in-store position" for the product. 
D)  The cost to manufacture the product. 
E)  How the brand is promoted. 
A)  The type of retailer selling the product. 
B)  The degree of brand equity. 
C)  The "in-store position" for the product. 
D)  The cost to manufacture the product. 
E)  How the brand is promoted.

Question 12

To a channel manager,the elements of the marketing mix do all of the following except:

Accepted Answer

A)  They can inhibit the performance of the marketing channel. 
B)  They can enhance the performance of the marketing channel. 
C)  They are tools for securing channel member cooperation. 
D)  They are viewed as resources for the channel manager. 
E)  They do not affect the performance of other channel members. 
A)  They can inhibit the performance of the marketing channel. 
B)  They can enhance the performance of the marketing channel. 
C)  They are tools for securing channel member cooperation. 
D)  They are viewed as resources for the channel manager. 
E)  They do not affect the performance of other channel members.

Question 13

The major strategic emphasis for channel managers to make possible changes to the channel structure or to select different types of intermediaries occurs in the _______ product life cycle stage.

Accepted Answer

A)  introduction 
B)  growth 
C)  maturity 
D)  decline 
E)  stagnation 
A)  introduction 
B)  growth 
C)  maturity 
D)  decline 
E)  stagnation

Question 14

One of the most critical channel management tasks during the introductory stage of the product life cycle is to:

Accepted Answer

A)  Obtain adequate market coverage. 
B)  Emphasize very selective distribution. 
C)  Emphasize intensive distribution. 
D)  Keep promotional expenditures to a minimum. 
E)  Drop slow starting product promptly. 
A)  Obtain adequate market coverage. 
B)  Emphasize very selective distribution. 
C)  Emphasize intensive distribution. 
D)  Keep promotional expenditures to a minimum. 
E)  Drop slow starting product promptly.

Question 15

A fundamental but long-term strategic channel management option that should be considered during the maturity stage of the product life cycle is:

Accepted Answer

A)  An extra trade discount. 
B)  More advertising allowances. 
C)  Special package deal discounts. 
D)  A change in the channel structure. 
E)  A more liberal returns policy. 
A)  An extra trade discount. 
B)  More advertising allowances. 
C)  Special package deal discounts. 
D)  A change in the channel structure. 
E)  A more liberal returns policy.

Question 16

During the __________ stage of the product life cycle,manufacturers must be especially mindful of channel member actions with respect to competitive products.

Accepted Answer

A)  introductory 
B)  growth 
C)  maturity 
D)  decline 
E)  All stages of the PLC equally. 
A)  introductory 
B)  growth 
C)  maturity 
D)  decline 
E)  All stages of the PLC equally.

Question 17

A manufacturer risks creating its own competition when it adopts a product strategy of:

Accepted Answer

A)  Trading up. 
B)  National and private brands. 
C)  "Me-too" products. 
D)  Category management. 
E)  Trading down. 
A)  Trading up. 
B)  National and private brands. 
C)  "Me-too" products. 
D)  Category management. 
E)  Trading down.

Question 18

When the maturity stage of the product life cycle is reached,the sales turnover experienced by many of the channel members for the product in question is likely to:

Accepted Answer

A)  Increase. 
B)  Decrease. 
C)  Remain the same. 
D)  Increase but at a decreasing rate. 
E)  Be totally unpredictable. 
A)  Increase. 
B)  Decrease. 
C)  Remain the same. 
D)  Increase but at a decreasing rate. 
E)  Be totally unpredictable.

Question 19

Special trade deals can keep a channel member attracted to a product in the maturity stage of the product life cycle,but they may not be in the manufacturer's long-run interest because:

Accepted Answer

A)  They distract the channel members from the manufacturer's other products. 
B)  They can send the wrong message about the product to channel members. 
C)  They are stopgap measures. 
D)  They cause channel members to lose interest in carrying the product. 
E)  They may be considered illegal under antitrust/price fixing legislation. 
A)  They distract the channel members from the manufacturer's other products. 
B)  They can send the wrong message about the product to channel members. 
C)  They are stopgap measures. 
D)  They cause channel members to lose interest in carrying the product. 
E)  They may be considered illegal under antitrust/price fixing legislation.

Question 20

Bruce Computer Software,in developing its new products,must recognize that its intermediaries will be enthusiastic only if the new products:

Accepted Answer

A)  Are highly differentiated. 
B)  Complement the intermediaries' current assortment. 
C)  Are of high quality. 
D)  Are unique. 
E)  Offer new opportunities to gain new customers. 
A)  Are highly differentiated. 
B)  Complement the intermediaries' current assortment. 
C)  Are of high quality. 
D)  Are unique. 
E)  Offer new opportunities to gain new customers.

During the decline stage of the product life cycle,it is not unusual to find all of the following except:

Which of the following is not a stage of the product life cycle?

When pursuing a trading up or trading down product strategy,the most critical issue a channel manager must consider whether:

Large supermarkets have selected small food manufacturers to provide natural food items for their stores because:

When Levi Strauss Co.introduced its Levi Strauss Signature brand jeans,it was engaging in a(n)__________ strategy.

Amazon.com has begun to pressure manufacturers to use less wasteful packaging because:

The success of a manufacturer's product strategies is:

Which of the following would not be considered a differentiated product?

Product service:

Perhaps the best way for a manufacturer to find out how his products are selling relative to competitive products is:

A product positioning strategy includes all of the following except:

To a channel manager,the elements of the marketing mix do all of the following except:

The major strategic emphasis for channel managers to make possible changes to the channel structure or to select different types of intermediaries occurs in the _______ product life cycle stage.

One of the most critical channel management tasks during the introductory stage of the product life cycle is to:

A fundamental but long-term strategic channel management option that should be considered during the maturity stage of the product life cycle is:

During the __________ stage of the product life cycle,manufacturers must be especially mindful of channel member actions with respect to competitive products.

A manufacturer risks creating its own competition when it adopts a product strategy of:

When the maturity stage of the product life cycle is reached,the sales turnover experienced by many of the channel members for the product in question is likely to:

Special trade deals can keep a channel member attracted to a product in the maturity stage of the product life cycle,but they may not be in the manufacturer's long-run interest because:

Bruce Computer Software,in developing its new products,must recognize that its intermediaries will be enthusiastic only if the new products:

Marketing Channel Concepts

The Channel Participants

The Environment of Marketing Channels

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Pricing Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

International Channel Perspectives

Filters

Exam 10: Product Issues in Channel Management

During the decline stage of the product life cycle,it is not unusual to find all of the following except:

Which of the following is not a stage of the product life cycle?

When pursuing a trading up or trading down product strategy,the most critical issue a channel manager must consider whether:

Large supermarkets have selected small food manufacturers to provide natural food items for their stores because:

When Levi Strauss Co.introduced its Levi Strauss Signature brand jeans,it was engaging in a(n)__________ strategy.

Amazon.com has begun to pressure manufacturers to use less wasteful packaging because:

The success of a manufacturer's product strategies is:

Which of the following would not be considered a differentiated product?

Product service:

Perhaps the best way for a manufacturer to find out how his products are selling relative to competitive products is:

A product positioning strategy includes all of the following except:

To a channel manager,the elements of the marketing mix do all of the following except:

The major strategic emphasis for channel managers to make possible changes to the channel structure or to select different types of intermediaries occurs in the _______ product life cycle stage.

One of the most critical channel management tasks during the introductory stage of the product life cycle is to:

A fundamental but long-term strategic channel management option that should be considered during the maturity stage of the product life cycle is:

During the __________ stage of the product life cycle,manufacturers must be especially mindful of channel member actions with respect to competitive products.

A manufacturer risks creating its own competition when it adopts a product strategy of:

When the maturity stage of the product life cycle is reached,the sales turnover experienced by many of the channel members for the product in question is likely to:

Special trade deals can keep a channel member attracted to a product in the maturity stage of the product life cycle,but they may not be in the manufacturer's long-run interest because:

Bruce Computer Software,in developing its new products,must recognize that its intermediaries will be enthusiastic only if the new products:

Marketing Channel Concepts

The Channel Participants

The Environment of Marketing Channels

Behavioral Processes in Marketing Channels

Strategy in Marketing Channels

Designing Marketing Channels

Selecting the Channel Members

Target Markets and Channel Design Strategy

Motivating the Channel Members

Pricing Issues in Channel Management

Promotion through the Marketing Channel

Logistics and Channel Management

Evaluating Channel Member Performance

Electronic Marketing Channels

Franchise Marketing Channels

Marketing Channels for Services

International Channel Perspectives

Filters