Exam 4: Building Competitive Advantage Through Functional Level Strategies

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Close integration between research and development (R&D),production and marketing can help a company avoid innovation failures.

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True

A vital source of information about the causes of poor quality is the firm's own employees.

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True

In spite of definite customer demand,new products often fail due to:

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C

All else being equal,if a company moves down the experience curve faster than its rivals,it should realize a lower cost structure.

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Six Sigma encompasses the activities necessary to get inputs and components to a production facility,through the production process,and out through a distribution system to the end user.

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Which of the following is a tactical step for getting down the experience curve ahead of competitors?

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Identify the two dimensions of quality and describe how companies can achieve them.

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The concept of economies of scale suggests that unit costs continue to fall indefinitely as output volume increases.

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Sherree works at Dustcloud Manufacturing where she is part of a seven member team.Her team coordinates its own activities as well as makes its own hiring,training,work,and reward decisions.This type of team is referred to as a virtual team.

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Which of the following is not a product attribute?

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Quality can best be thought of as:

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Managers should not become complacent about efficiency-based cost advantages because:

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The primary challenge for a company's human resource function is to find ways to lower wage and benefits costs.

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Which of the following is the final result of the five-step chain reaction on which the philosophy of the TQM is based?

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Which of the following trends has led to the fragmentation of many consumer markets?

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Cool Looks,Inc.is a local fashion design company that actively solicits comments from its customers about the quality of its clothing and the kind of merchandise they want it to supply.Which of the following mechanisms for focusing on the customer is Cool Looks utilizing?

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____ refers to unit cost increases associated with a large scale of output.

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Which of the following is NOT a role played by infrastructure leadership in implementing reliability improvement methodologies?

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One of the primary roles of human resources in achieving superior efficiency is:

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A video game console manufacturer hired scientists and engineers to work on ways to improve the video cards used in their game systems.The main aim of the manufacturer was to enhance the utility of the products,as perceived by the customers,above that of its rivals.This company aims to:

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