Exam 7: Strategy and Technology

Venus Corp.a high-technology,gadget-making company has introduced a gaming console with attractive features.Even though the console is priced modestly and has better features than the existing ones,it has failed as many customers are apprehensive about buying it.In order to create demand,Venus Corp.should:

Technological disruption:

Which of the following is NOT true of high-technology industries?

A technological paradigm shift is most likely to occur in which stage of the industry life cycle?

One important advantage of being a first mover is that it guarantees success.

The various strategies that companies should adopt to win format wars revolve around:

Mathematica 1.0 was one of the most distinctive applications for the short-lived NeXT Computer.It still sets the standard for symbolic math and visualization on Windows,Mac,Linux,and Unix.Mathematica 1.0 can be described as a(n)_____ application.

Cooperating with competitors:

Aggressive marketing in the context of format wars:

Microsoft Word,the word-processing software,was so easy to use and had so many useful features,that no other software could compete with it.Therefore,at the time of its introduction,Microsoft Word could be described as a killer application.

Which of the following strategies should a company NOT adopt if it wants to win a format war?

Which of the following is true of first movers?

Marginal costs in high-technology industries tend to stay very low as production rises.

Technical standards are often set by cooperation among businesses,without government help.

Which of the following is NOT a basic strategy for a first mover?

Cell phone technology is replacing traditional wired phone technology.This is an example of a(n):

When a first mover does not have complementary assets,barriers to imitation are high,and there are several capable competitors,the first mover should:

It is important for a company to make sure that,in addition to the product itself,there is an adequate supply of complements to win a format war.

What are technical standards,why are they important,and how are they established?

Microsoft's near monopoly substantially reduces the risks facing the makers of complementary products and the costs of those products.