Exam 7: Strategy and Technology

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Ownership of an industry standard that is protected from imitation by patents and copyrights is a weak organizational resource.

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In order to work towards winning a format war,a company should:

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With reference to high-technology industries,which of the following is an example of a technical standard?

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Network effects arise in industries where the size of the "network" of complementary products is a primary determinant of demand for an industry's product.

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Write as if you were an outside management consultant and advise a firm attempting to win a format war with a powerful and capable competitor.Give several options.

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Libra Electronics has invented a new technology to make laptops that are extremely lightweight and unbreakable.The company is advertising aggressively and wishes to create demand for its new range of laptops.To attract customers,the company has priced the laptops attractively.However,in order to make profits,the company has priced the batteries required for the laptops extremely high.Which of the following is illustrated in this scenario?

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Which of the following statements is true about technological paradigm shifts?

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With reference to technical standards,a dominant design refers to:

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_____ refers to a common set of features in a computer or other machines.

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Which of the following statements is true about establishing technical standards?

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When a company is trying to win a format war,it should license its format for a low fee rather than a high fee.

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Which of the following statements is true about marginal costs in high-technology industries?

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Technical standards do not play any role in product differentiation.

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Network effects arise in an industry where:

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A set of related technical standards that specify the common set of features or design characteristics of a product is called a dominant design.

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The layout of the keys on a computer keyboard is an example of a technical standard.

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An example of an important complementary asset is a state-of-the-art manufacturing facility.

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Computer software products have high marginal costs.

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_____ are applications or uses of a new technology or product that are so compelling that customers adopt them in droves,curbing the demand for competing formats.

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What advice would you give to a firm that wants to exploit network effects?

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