Exam 10: Corporate Level Strategy: Related and Unrelated Diversification

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Firms can create profitable new business units by leveraging their competencies.

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Miller Brewing,which was acquired by Philip Morris,was related to the parent company's tobacco business because it was possible to create important marketing commonalities: both beer and tobacco are mass market consumer goods in which brand positioning,advertising,and product development skills are crucial to create successful new products.This is an example of which of the following?

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When McDonald's introduced the McCafe,it began offering a new product that was not available in traditional McDonald's stores.The introduction of the McCafe is an example of which of the following?

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Differentiate between joint venture and acquisition as a method to enter new industries.Discuss the advantages and disadvantages associated with each.

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A strategy based on diversification may fail to add value because companies:

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Identify and discuss the profitability justifications for pursuing a multibusiness model based on diversification.

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New ventures:

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A company can pursue relative diversification to enhance the competitive position of its core business.

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If a company's core skills are highly specialized and have few applications outside the core business,then a company should pursue a related diversification strategy.

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Which of the following statements is false?

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Joint ventures:

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An internal new venture is the most appropriate strategic choice when:

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The managers of most companies often consider _____ when they are generating free cash flow.

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