Question 1

A very popular means of forward integrating has been manufacturers providing their wares online for direct purchasing.

Accepted Answer

A) True 
 B)False  True

Question 2

The downstream partners that help a company reach consumers comprise the .

Accepted Answer

A)  supply chain 
B)  logistics 
C)  distribution channel 
D)  channel members 
A)  supply chain 
B)  logistics 
C)  distribution channel 
D)  channel members D

Question 3

Describe push and pull strategies.

Accepted Answer

There are many "pull marketing" strategies that assist marketers in encouraging consumer demand. A marketer can temporarily reduce pricing or maintain prices but offer a larger size than normal. A marketer can offer trials or free samples. A marketer can offer coupons or rebates, financing and points toward rewards in loyalty programs.
"Push marketing" strategies are incentives a manufacturer offers to its distribution partners such as dealers, wholesalers, retailers, and the like to sell products to the end-users. Push strategies require high involvement on the intermediary's part; e.g., a retailer must provide better service and may see lower sales volumes.

Question 4

General merchandise retailers may carry depth, but they do not carry breadth, and the product assortment is broader at specialty stores.

Accepted Answer

A) True 
 B)False

Question 5

The second question in designing a distribution system is one of distribution intensity.

Accepted Answer

A) True 
 B)False

Question 6

If Tara wants to open her own Subway franchise, she will have to pay an upfront fee as well as royalties to the franchisor.

Accepted Answer

A) True 
 B)False

Question 7

There's a markup (profit to be made) when the manufacturer yields product to the retailer, and there's a second
markup (more to be made) when the retailer makes the product available to the consumer.

Accepted Answer

A) True 
 B)False

Question 8

Channels are supposed to make access harder for customers.

Accepted Answer

A) True 
 B)False

Question 9

Top managers at S & A, Inc. believe that their staff needs some help understanding the perspectives and needs of the distributors they work with. It could be a good idea for them to exchange some personnel with these distributors for a short time in order to achieve this.

Accepted Answer

A) True 
 B)False

Question 10

Most consumers wouldn't drive very far to buy a pack of gum since it's a lost­cost item that is often bought on impulse. Therefore, this product needs to be distributed .

Accepted Answer

A)  intensively 
B)  selectively 
C)  paradoxically 
D)  partially 
A)  intensively 
B)  selectively 
C)  paradoxically 
D)  partially

Question 11

Which of the following is NOT one of the biggest B2C catalogers?

Accepted Answer

A)  Sears 
B)  JCPenney 
C)  Williams Sonoma 
D)  The Limited 
A)  Sears 
B)  JCPenney 
C)  Williams Sonoma 
D)  The Limited

Question 12

Transaction cost analysis (TCA) is a model that considers channel members' marketing costs and governance
costs, both of which are ideally minimized.

Accepted Answer

A) True 
 B)False

Question 13

A distribution channel is a network of firms that are interconnected in their quest to provide sellers a means of infusing the marketplace with their goods, and buyers a means of purchasing those goods, doing all as efficiently and profitably as possible.

Accepted Answer

A) True 
 B)False

Question 14

What are the three biggest complaints about salespeople by B2B buyers?

Accepted Answer

(1) "The salesperson isn't fol

Question 15

The of channels is a network of suppliers and providers, and the of channels is efficiency, scales, and consistency in positioning.

Accepted Answer

A)  who, what 
B)  what, who 
C)  why, what 
D)  what, why 
A)  who, what 
B)  what, who 
C)  why, what 
D)  what, why

Question 16

Channels experts speak of trust as both the willingness and ability to deliver on products.

Accepted Answer

A) True 
 B)False

Question 17

Explain the two major classes of franchising: product franchising and business format franchising.

Accepted Answer

For product franchising, a supplier auth

Question 18

Describe three advantages of private labels.

Accepted Answer

(1) Private labels that sell well give t

Question 19

Retailers are categorized by their level of service, which tends to be positively related to their price points.

Accepted Answer

A) True 
 B)False

Question 20

Pixar makes fun movies. What role does the movie theater play in the distribution channel?

Accepted Answer

A)  manufacturer 
B)  distributor 
C)  retailer 
D)  customer 
A)  manufacturer 
B)  distributor 
C)  retailer 
D)  customer

A very popular means of forward integrating has been manufacturers providing their wares online for direct purchasing.

The downstream partners that help a company reach consumers comprise the .

Describe push and pull strategies.

General merchandise retailers may carry depth, but they do not carry breadth, and the product assortment is broader at specialty stores.

The second question in designing a distribution system is one of distribution intensity.

If Tara wants to open her own Subway franchise, she will have to pay an upfront fee as well as royalties to the franchisor.

There's a markup (profit to be made) when the manufacturer yields product to the retailer, and there's a second markup (more to be made) when the retailer makes the product available to the consumer.

Channels are supposed to make access harder for customers.

Top managers at S & A, Inc. believe that their staff needs some help understanding the perspectives and needs of the distributors they work with. It could be a good idea for them to exchange some personnel with these distributors for a short time in order to achieve this.

Most consumers wouldn't drive very far to buy a pack of gum since it's a lostcost item that is often bought on impulse. Therefore, this product needs to be distributed .

Which of the following is NOT one of the biggest B2C catalogers?

Transaction cost analysis (TCA) is a model that considers channel members' marketing costs and governance costs, both of which are ideally minimized.

A distribution channel is a network of firms that are interconnected in their quest to provide sellers a means of infusing the marketplace with their goods, and buyers a means of purchasing those goods, doing all as efficiently and profitably as possible.

What are the three biggest complaints about salespeople by B2B buyers?

The of channels is a network of suppliers and providers, and the of channels is efficiency, scales, and consistency in positioning.

Channels experts speak of trust as both the willingness and ability to deliver on products.

Explain the two major classes of franchising: product franchising and business format franchising.

Describe three advantages of private labels.

Retailers are categorized by their level of service, which tends to be positively related to their price points.

Pixar makes fun movies. What role does the movie theater play in the distribution channel?

Why Is Marketing Management Important

Customer Behavior

Segmentation

Targeting

Positioning

Products: Goods and Services

Brands

New Products and Innovation

Pricing

Advertising Messages and Marketing Communication

Integrated Marketing Communication and Media Choices

Social Media

Customer Satisfaction and Customer Relationships

Marketing Research Tools

Marketing Strategy

Marketing Plans

Filters

Exam 10: Channels of Distribution

A very popular means of forward integrating has been manufacturers providing their wares online for direct purchasing.

The downstream partners that help a company reach consumers comprise the .

Describe push and pull strategies.

General merchandise retailers may carry depth, but they do not carry breadth, and the product assortment is broader at specialty stores.

The second question in designing a distribution system is one of distribution intensity.

If Tara wants to open her own Subway franchise, she will have to pay an upfront fee as well as royalties to the franchisor.

There's a markup (profit to be made) when the manufacturer yields product to the retailer, and there's a second markup (more to be made) when the retailer makes the product available to the consumer.

Channels are supposed to make access harder for customers.

Top managers at S & A, Inc. believe that their staff needs some help understanding the perspectives and needs of the distributors they work with. It could be a good idea for them to exchange some personnel with these distributors for a short time in order to achieve this.

Most consumers wouldn't drive very far to buy a pack of gum since it's a lost­cost item that is often bought on impulse. Therefore, this product needs to be distributed .

Which of the following is NOT one of the biggest B2C catalogers?

Transaction cost analysis (TCA) is a model that considers channel members' marketing costs and governance costs, both of which are ideally minimized.

A distribution channel is a network of firms that are interconnected in their quest to provide sellers a means of infusing the marketplace with their goods, and buyers a means of purchasing those goods, doing all as efficiently and profitably as possible.

What are the three biggest complaints about salespeople by B2B buyers?

The of channels is a network of suppliers and providers, and the of channels is efficiency, scales, and consistency in positioning.

Channels experts speak of trust as both the willingness and ability to deliver on products.

Explain the two major classes of franchising: product franchising and business format franchising.

Describe three advantages of private labels.

Retailers are categorized by their level of service, which tends to be positively related to their price points.

Pixar makes fun movies. What role does the movie theater play in the distribution channel?

Why Is Marketing Management Important

Customer Behavior

Segmentation

Targeting

Positioning

Products: Goods and Services

Brands

New Products and Innovation

Pricing

Advertising Messages and Marketing Communication

Integrated Marketing Communication and Media Choices

Social Media

Customer Satisfaction and Customer Relationships

Marketing Research Tools

Marketing Strategy

Marketing Plans

Filters

Most consumers wouldn't drive very far to buy a pack of gum since it's a lostcost item that is often bought on impulse. Therefore, this product needs to be distributed .