Exam 10: Channels of Distribution

A lot of research has demonstrated that there is a relationship between the of employees and that of customers.

Promotion and financing are activities.

Channel design is an integral part of all of the following EXCEPT:

Define "forward integration" and "backward integration," by providing examples of each.

Apple computers used to be in the business of manufacturing only, but then they opened Apple stores. This is an example of which of the following?

When the decisions seem overwhelming, we should simplify and remember that the key to marketing is to think about the .

Ordering, handling, and shipping are activities.

Tech Gadgets Co. distributes complex and relatively expensive goods, with customers typically requiring assistance before purchasing. The channels for these types of products are often structured to be .

Bling, Inc. produces jewelry that it sells to retail jewelry stores. One of Bling's customers is Ice Jewels, a chain of jewelry stores with locations in dozens of malls across the U.S. Both Bling, Inc. and Ice Jewels want to make a profit off the merchandise manufactured by Bling, Inc. This scenario is best described as .

What phrase refers to the fact that conflict can be squashed if one player is inherently more powerful than another?

When different types of retailers are competing, it's called competition.

Coordinating the flow of all goods, services and information among channel members, and throughout the channel, is referred to as:

Most buyers wish to purchase a larger quantity of a wider variety of goods.

Channel members continually evaluate whether their relationships with other channel members are worth it: is the service good enough for how much it costs? What term refers to this decision?

What term refers to the extreme case of selectivity?

competition is when the manufacturer competes with its partners.

When power is used to resolve conflict, the less powerful player can feel resentful and look to leave the channel arrangement as soon as another opportunity becomes available.

The channel design does not need to be consistent with all the other marketing elements (i.e., it is a stand-alone process).

Identify and explain at least three ways that retailers can be categorized.

When channels are in conflict, what's the best way to handle it?