Exam 2: Customer Behavior

Starbucks has a loyalty program that gives you a free drink after every 5 purchases. This is an example of a fixed ratio reinforcement schedule.

A straight rebuy, like when the office needs more paper, is common for customers.

List the 5 levels of Abraham Maslow's hierarchy of needs. List from the lowest needs to the highest.

Learning is when associations of sights or sounds get stored in short-term memory after many repetitions.

All purchases are the same.

Philip Morris recently changed their name to Altria .

Colors convey cultural meaning. In the U.S. brides wear white because it symbolizes .

Explain how marketers use social class.

is subtle phenomenon that uses colors and fonts to affect how the message feels.

Explain the make-up of attitudes.

B)F. Skinner discovered with his studies on pigeons pecking at a target to get a food pellet.

The baby boomer generation is societal minded, so it is expected that we see large scale .

Using Pavlov's dogs as an example, explain the 4 stages of classical conditioning.

Colors do not have any cultural meaning.

Marketer's use Abraham Maslow's hierarchy of needs by identifying their product with a certain level.

Utilitarian vs. hedonic products means fulfilling needs vs. wants.

An ad for dog treats on the side of the home page of dog.com is an example of perceptual fluency.

Describe the 3 types of purchases in a B2C transaction.

Marketers can create desires in people that they didn't previously have.

If you are not in the market for a new house, you will most likely ads for new houses.