Exam 3: Segmentation

Company ABC segments customers by gender, age, education, and income. Company ABC's segmentation is based on factors.

One reason celebrity spokespeople are thought to be effective is that ordinary people aspire to be like the celebrity, in whatever manner that is achievable.

Businesses plan for and interact differently with their larger clients than with their smaller ones. They assign more client service personnel and extend more relationship management efforts because these customers tend to be .

Marketers identify segments best when iterating between a managerial approach and a customer-based assessment.

Marketers segmenting their business clients most frequently use "size." Explain what this means and what the limitations are.

Which of the following is NOT a psychological factor?

Which of the following is NOT a geographic factor?

Which of the following is NOT a demographic variable?

Some customers are , caring about new developments in their category and seeking out new products.

In marketing, we deal with customer differences through segmentation.