Exam 3: Business Idea Generation and Initial Evaluation

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Entrepreneurs must quickly react to any business opportunities they identify to maximize their gains.

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In the context of identifying new business opportunities, which of the following is the definition of brainstorming?

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A good way to generate new business ideas is to think about the things that frustrate you or cause you problems and then identify solutions.

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When brainstorming, the true potential for each idea is often fully evaluated before the process moves onto generating the next one.

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List and describe the three threats to business success.

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Brainstorming is a creative process in which a group of individuals are brought together and asked to generate ideas related to a specific topic or problem.

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Mark brings his friends together to generate ideas on his new business.Mark identifies his skills and then asks his friends to generate a list of business ideas that he might start.This is called ________.

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Assume you have a hobby that you are passionate about.List and describe other kinds of skills that are needed to turn your hobby into a successful business.

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The process of generating new business ideas is something that occurs automatically.

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A rule of thumb in the founding of businesses has always been that an owner whose business is both a vocation and an avocation is difficult to beat.

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The last column of a gap analysis is used to list the categories that are used to analyze each idea.

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In the context of generating new business ideas, which of the following is an example of brainstorming?

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Identify a true statement about the process of generating business ideas.

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The threats to sales generation schemes refer to an organization not being able to generate sufficient sales required to make it profitable.

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A person who is passionate about a hobby might be able to turn that hobby into a successful business.

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A person's past work experience is a source of skills and ideas for new businesses.

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Successful new business ideas can come from

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Miriam starts a new boutique that specializes in fashionable clothing made from environmentally friendly materials.She prices her products competitively to attract customers.However, she discovers that the revenue earned from each piece of clothing the boutique sells barely makes back its labor and material costs.In this scenario, the threat to business success experienced by Miriam's boutique is

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The second column in a gap analysis is devoted to listing the market need.

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The process of determining if you have the resources necessary to take advantage of a business opportunity is called ________.

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