Exam 13: Products and Services for Consumers

Which country or group of countries has been at the forefront of the "green movement"?

One of the three variables that affect the rate of diffusion of a product is the perceived attributes of product innovation.

Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality.

According to Everett Rogers, the element of time differentiates elements in the diffusion of new ideas from other types of communication research.

Global competition has put more power in the hands of the seller.

Define country-of-origin effect. How can a company overcome this effect?

The packaging component of the Product Component Model consists of the physical product-the platform that contains the essential technology-and all its design and functional features.

In the context of product adaptation, what is product homologation?

Brand image is at the very core of business identity and strategy.

An important first step in adapting a product to a foreign market is to determine the

A women's clothing company based in Singapore had to modify its clothes before introducing them in Iran, as it needed to meet the needs of the women who are generally expected to cover themselves completely as per societal norms. To adapt its clothes to Iranian markets, the company used opaque material and provided accessories like scarves. Which requirement has dictated the product adaptation?

A television manufacturer in South Korea had to simplify its televisions before introducing them to the Nigerian markets, as the country lacked the skills to repair the product in case of a malfunction. The local salesforce also did not have the sufficient knowledge about the installation of the product. The requirement that is influencing product adaptation in this scenario is

A characteristic of a service is that it is ________, since it cannot be stored and must be consumed simultaneously with its creation.

A name, term, sign, symbol, design, or combination used worldwide to identify goods or services of one seller and to differentiate them from those of competitors is called a

The decision to standardize or adapt a product is less important in delivering quality than price.

Effective advertising and proper positioning of products can help brands to improve a less-than-positive country stereotype.

How do the vast majority of services enter a foreign market?

Define the term global brand. How are global brands important?

What are the four barriers faced by consumer services marketers when they enter the global market?

Exercise Away Products found out it needed to shorten the legs of its treadmills sold in China owing to the height of the average Chinese person. By doing this, Exercise Away Products has achieved