Question 1

It is helpful for a foreign market researcher to have a skeptical attitude in handling both primary and secondary data.

Accepted Answer

A) True 
 B)False

Question 2

The most universal survey research problem in foreign countries is fear of government reprisal.

Accepted Answer

A) True 
 B)False

Question 3

Decentering is a hybrid of ________ translation.

Accepted Answer

A)  parallel 
B)  simultaneous 
C)  linear 
D)  random 
E)  back 
A)  parallel 
B)  simultaneous 
C)  linear 
D)  random 
E)  back

Question 4

Alexandria's research focuses on consumers in Brazil, Russia, Canada, and Nigeria. In this case, Alexandria is most likely engaged in ________ research.

Accepted Answer

A)  geographical 
B)  anthropological 
C)  psychological 
D)  sociological 
E)  multicultural 
A)  geographical 
B)  anthropological 
C)  psychological 
D)  sociological 
E)  multicultural

Question 5

What should an organization do once it has determined the sources of information to fulfill the marketing research objectives?

Accepted Answer

A)  Gather the relevant data from secondary or primary sources, or both. 
B)  Analyze, interpret, and summarize the information gathered. 
C)  Consider the costs and benefits of the research effort. 
D)  Effectively communicate the results to decision makers. 
E)  Conduct surveys and in-depth interviews with the respondents. 
A)  Gather the relevant data from secondary or primary sources, or both. 
B)  Analyze, interpret, and summarize the information gathered. 
C)  Consider the costs and benefits of the research effort. 
D)  Effectively communicate the results to decision makers. 
E)  Conduct surveys and in-depth interviews with the respondents.

Question 6

Which type of information is Unisys Corporation most likely to be interested in if it gathers information related to ecology, safety, and leisure time and their potential impacts on the division's business?

Accepted Answer

A)  economic and demographic data 
B)  cultural, sociological, and political climate 
C)  overview of market conditions 
D)  summary of the technological environment 
E)  competitive situation 
A)  economic and demographic data 
B)  cultural, sociological, and political climate 
C)  overview of market conditions 
D)  summary of the technological environment 
E)  competitive situation

Question 7

The key in using expert opinion to help forecast demand is ________; that is, comparing estimates produced by different sources.

Accepted Answer

A)  indemnification 
B)  simulation 
C)  morphing 
D)  modeling 
E)  triangulation 
A)  indemnification 
B)  simulation 
C)  morphing 
D)  modeling 
E)  triangulation

Question 8

What is a method of demand forecasting that begins by establishing a relationship between the item to be estimated and a measurable variable?

Accepted Answer

A)  probabilistic forecasting 
B)  analogy 
C)  simulation 
D)  extrapolation 
E)  scenario building 
A)  probabilistic forecasting 
B)  analogy 
C)  simulation 
D)  extrapolation 
E)  scenario building

Question 9

In Japan, the public, face-saving truth is referred to as honne.

Accepted Answer

A) True 
 B)False

Question 10

G&P's marketing research department needed to get figures on market size and growth rates in a company they were targeting for growth. They opted to use government officials and outside consultants for the information. This is a method known as

Accepted Answer

A)  probabilistic forecasting. 
B)  expert opinion. 
C)  simulation. 
D)  extrapolation. 
E)  scenario building. 
A)  probabilistic forecasting. 
B)  expert opinion. 
C)  simulation. 
D)  extrapolation. 
E)  scenario building.

Question 11

The public, face-saving truth is referred to as ________ in Japan.

Accepted Answer

A)  kanban 
B)  tatemae 
C)  keiretsu 
D)  zaibatsu 
E)  honne 
A)  kanban 
B)  tatemae 
C)  keiretsu 
D)  zaibatsu 
E)  honne

Question 12

In the ________ method, successive translation and retranslation of a questionnaire takes place, each time by a different translator, and the version that is finally used and its translation have equally comprehensive and equivalent terminologies in both languages.

Accepted Answer

A)  serial translation 
B)  triangulation 
C)  linear translation 
D)  netnography 
E)  decentering 
A)  serial translation 
B)  triangulation 
C)  linear translation 
D)  netnography 
E)  decentering

Question 13

Once a researcher has defined the research problem and established research objectives, the researcher should

Accepted Answer

A)  effectively communicate the problem and objectives to decision makers. 
B)  analyze, interpret, and summarize the results. 
C)  determine the sources of information to fulfill the research objectives. 
D)  assess the suitability of available statistical methods for analyzing the data. 
E)  evaluate the cost and benefits of the research effort. 
A)  effectively communicate the problem and objectives to decision makers. 
B)  analyze, interpret, and summarize the results. 
C)  determine the sources of information to fulfill the research objectives. 
D)  assess the suitability of available statistical methods for analyzing the data. 
E)  evaluate the cost and benefits of the research effort.

Question 14

By systematically monitoring chat rooms, blogs, and personal websites to assess consumers' opinions about the new line of health drinks that his company has launched, Carlos is engaging in the practice of

Accepted Answer

A)  tomography. 
B)  serigraphy. 
C)  vitreography. 
D)  netnography. 
E)  lithography. 
A)  tomography. 
B)  serigraphy. 
C)  vitreography. 
D)  netnography. 
E)  lithography.

Question 15

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

Accepted Answer

A) True 
 B)False

Question 16

Before launching its latest line of environment-friendly and child-friendly wooden toys, a toy manufacturer gave samples of these toys to a large and culturally diverse set of families. It then conducted a survey in which the parents were asked to rate the toys on a step-wise scale of "not satisfied" to "extremely pleased." This research is most likely an example of ________ research.

Accepted Answer

A)  quantitative 
B)  longitudinal 
C)  descriptive 
D)  qualitative 
E)  explanatory 
A)  quantitative 
B)  longitudinal 
C)  descriptive 
D)  qualitative 
E)  explanatory

Question 17

What is one of the two basic types into which marketing research methods can be grouped?

Accepted Answer

A)  analytical research 
B)  qualitative research 
C)  descriptive research 
D)  deductive research 
E)  exploratory research 
A)  analytical research 
B)  qualitative research 
C)  descriptive research 
D)  deductive research 
E)  exploratory research

Question 18

One of the reliability problems faced by a marketing researcher who seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.

Accepted Answer

A) True 
 B)False

Question 19

In the context of problem definition in international marketing research, the environments within which the research tools are applied are often different in foreign markets.

Accepted Answer

A) True 
 B)False

Question 20

The marketing research process should begin with the determination of the sources of information to fulfill the research objectives.

Accepted Answer

A) True 
 B)False

It is helpful for a foreign market researcher to have a skeptical attitude in handling both primary and secondary data.

The most universal survey research problem in foreign countries is fear of government reprisal.

Decentering is a hybrid of ________ translation.

Alexandria's research focuses on consumers in Brazil, Russia, Canada, and Nigeria. In this case, Alexandria is most likely engaged in ________ research.

What should an organization do once it has determined the sources of information to fulfill the marketing research objectives?

Which type of information is Unisys Corporation most likely to be interested in if it gathers information related to ecology, safety, and leisure time and their potential impacts on the division's business?

The key in using expert opinion to help forecast demand is ________; that is, comparing estimates produced by different sources.

What is a method of demand forecasting that begins by establishing a relationship between the item to be estimated and a measurable variable?

In Japan, the public, face-saving truth is referred to as honne.

G&P's marketing research department needed to get figures on market size and growth rates in a company they were targeting for growth. They opted to use government officials and outside consultants for the information. This is a method known as

The public, face-saving truth is referred to as ________ in Japan.

In the ________ method, successive translation and retranslation of a questionnaire takes place, each time by a different translator, and the version that is finally used and its translation have equally comprehensive and equivalent terminologies in both languages.

Once a researcher has defined the research problem and established research objectives, the researcher should

By systematically monitoring chat rooms, blogs, and personal websites to assess consumers' opinions about the new line of health drinks that his company has launched, Carlos is engaging in the practice of

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

What is one of the two basic types into which marketing research methods can be grouped?

One of the reliability problems faced by a marketing researcher who seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.

In the context of problem definition in international marketing research, the environments within which the research tools are applied are often different in foreign markets.

The marketing research process should begin with the determination of the sources of information to fulfill the research objectives.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 8: Developing a Global Vision Through Marketing Research

It is helpful for a foreign market researcher to have a skeptical attitude in handling both primary and secondary data.

The most universal survey research problem in foreign countries is fear of government reprisal.

Decentering is a hybrid of ________ translation.

Alexandria's research focuses on consumers in Brazil, Russia, Canada, and Nigeria. In this case, Alexandria is most likely engaged in ________ research.

What should an organization do once it has determined the sources of information to fulfill the marketing research objectives?

Which type of information is Unisys Corporation most likely to be interested in if it gathers information related to ecology, safety, and leisure time and their potential impacts on the division's business?

The key in using expert opinion to help forecast demand is ________; that is, comparing estimates produced by different sources.

What is a method of demand forecasting that begins by establishing a relationship between the item to be estimated and a measurable variable?

In Japan, the public, face-saving truth is referred to as honne.

G&P's marketing research department needed to get figures on market size and growth rates in a company they were targeting for growth. They opted to use government officials and outside consultants for the information. This is a method known as

The public, face-saving truth is referred to as ________ in Japan.

In the ________ method, successive translation and retranslation of a questionnaire takes place, each time by a different translator, and the version that is finally used and its translation have equally comprehensive and equivalent terminologies in both languages.

Once a researcher has defined the research problem and established research objectives, the researcher should

By systematically monitoring chat rooms, blogs, and personal websites to assess consumers' opinions about the new line of health drinks that his company has launched, Carlos is engaging in the practice of

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

What is one of the two basic types into which marketing research methods can be grouped?

One of the reliability problems faced by a marketing researcher who seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.

In the context of problem definition in international marketing research, the environments within which the research tools are applied are often different in foreign markets.

The marketing research process should begin with the determination of the sources of information to fulfill the research objectives.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters